Berlin Conference 2024
19 - 20 September 2024
This conference will bring together designers, practitioners, clinicians, technologists and thought leaders linked by a common belief and a shared obsession: We can alter and improve our health care experience. From the food we eat to the tools we use and the hospitals and hospices we reside in, we can make a difference. We are looking to partner with speakers and sponsors that want to make a difference in Healthcare UX. A better healthcare experience is waiting on us.
Speakers
Berlin Conference 2024
Berlin Schedule
Welcome Address
Susanne Feldt
Keynote: From Digital Health UX Designer to FemTech Founder: Bridging the Gender Health Data Gap
Susanne shares her journey from being a UX designer in the digital health sector to founding a startup focused on perimenopause. Perimenopause, a critical phase often overlooked, involves over 30 challenging symptoms despite not being classified as a disease. She will explore why understanding and addressing perimenopause matters for patients, employers and reseachers and the crucial insights her company hermaid gained while developing a viable business model for a condition that significantly impacts women’s lives.
hermaid mission is closing the gender health data gap and empowering women’s health through innovative digital services.
Ewout Nijman
Transforming UX Research To Design Pathways In Complex Healthcare Projects
In this talk, I’ll explore how unconventional approaches have paved the way for smoother transitions from research findings to practical design applications. By sharing detailed insights from our projects, I’ll show how to bridge research to design, ensuring that insights from research smoothly transform into effective design proposals. These projects encompass various medical subdomains such as medical imaging, personal health, remote care, medical finance and much more.
Tea Break
Natalia Fitak
Personalized Healthcare Journeys: Crafting 360° User Experiences in Healthcare
This presentation aims to uncover the strategies behind creating comprehensive and personalised user experiences in the healthcare sector. Natalie plan to highlight the importance of integrating patient and customer perspectives to develop solutions that are not only technologically sophisticated but also deeply resonant on a personal level. Through case studies from her work, including the development of myAster, I will discuss the impact of holistic UX design in enhancing patient care and satisfaction.
Anette Ströh
Internal innovation culture in German hospitals – why there should be more designers working in hospitals
For a long time, innovations that came from hospitals were ‘only’ medical innovations such as new therapies, surgical methods or pharmaceuticals.
However, the challenges facing hospitals, namely the shortage of skilled labour and demographic change, require the promotion of a different type of innovation in hospitals, namely internal innovations. These aim to question the status quo and the ‘we’ve always done it this way’ and in particular to improve processes and working methods.
Anette Ströh works as an innovation manager in Europe’s largest university hospital, Charité Berlin. In her presentation, she will talk about her work and how she works together with frontline workers to develop better ways of working together and supports them in developing their ‘one-should-but-times…’ ideas into new products and services.
Lunch Break
Anne Stahl
Navigating the Digital Shift in German Healthcare from Both Sides of the Stethoscope.
While the German Electronic Health Record (EHR) system, or “elektronische Patientenakte” (ePA), promises significant benefits, its rollout has not been without challenges, offering valuable lessons along the way. Although patients generally appreciate access to their health data, they have encountered forbidding obstacles in terms of usability and accessibility. Some have reported difficulties navigating the ePA interface, which has highlighted the need for user-friendly design and comprehensive digital literacy education. Additionally, there have been concerns about unequal access, particularly for those who are less tech-savvy or lack the necessary resources to engage with digital health services. These issues underscore the importance of ensuring that the ePA is inclusive and accessible to all patients.
All Delegates
Design Discussion
During this highly interactive session, all delegates will take part in a facilitated discussion on a Healthcare UX project. Together the delegates will explore the relevant challenges and opportunities, and identify ways to bring the best possible solution to end users. The project will be determined on the day, but previous topics have included optimising the health outcomes of patients with rare conditions when they go to a hospital or conducting effective research with patients with low digital literacy.
Andreea Popescu
The roles of the patient in the entire digital health ecosystem
The roles of patients in the entire digital health ecosystem extend far beyond being mere recipients of medical care. They are often viewed as the final link in the chain. From serving as data providers to acting as innovators (due to their needs, ideas, and feedback), patients play crucial roles in the development of new products and the enhancement of existing ones. They should actively participate in developing new and improved products to achieve the ideal of ‘digital health done right’.
Tea Break
Speaker TBA
UX Healthcare Berlin
Abstract to be announced
Moderator:
Dr Gyles Morrison
Panel Discussion
A more immersive take on the traditional format, Dr Gyles Morrison will chair a panel discussion featuring speakers from the day where delegates can take part in the questioning and answering. The topic will be determined on the day with audience participation.
Closing
Welcome Address
Bao Nguyen
Keynote: Revolutionizing Healthcare: Best Practices for User-Centered Product Development through Design Thinking
Design thinking has revolutionized various industries by putting the user at the center of the development process. In the healthcare sector, this approach is particularly crucial for creating products that truly meet the needs of patients and healthcare providers. Drawing on my experiences at the Hasso-Plattner-Institute and Henkel, where I collaborated on innovative projects with both small and large companies, I will demonstrate how design thinking can drive meaningful healthcare innovations.
Tabau Daunus
Beyond Boundaries: Unlocking the potential of digital healthcare through accessibility and patient-centric design
The evolution of the digital healthcare market holds immense promise for transforming the industry, yet the pivotal role of accessibility and patient-centricity is still often overlooked. While technological advancements have opened new avenues for patient engagement, there exists a significant disparity in access, hindering the full realization of inclusive healthcare solutions. We want to guide the audience through the labyrinth of physical, situational, economic, technological, and geographical barriers that impede widespread access by providing an overview of the existing accessibility landscape, exploring the areas where advancements have been made and pinpointing the persistent challenges that demand attention.
Tea Break & Networking
Katarzyna Zakrzewska
From Classroom to Clinic: Tailoring Medical Product Experiences for Every Stage of a Clinician's Journey
AMBOSS is dedicated to supporting clinicians from their first day in medical school to their daily work in hospitals and clinics, addressing a wide range of needs throughout their medical careers. In this talk, we’ll share with you our collaboration recipe between product, design, research, and medical experts that ensures our platform evolves with our users through their different career states. We’ll be highlighting differences in medical content consumption and the tailored experiences AMBOSS provides.
Clive K Lavery
The 7 habits of highly depressive designers.
As designers, we talk an awful lot about being human-centred and applying empathy to the products and services we create.
Yet, while mental health awareness has gained some traction recently, the design & tech space remains a hotbed of burnout, anxiety, and depression.
In this talk I will share some of my own lived experience with a major depressive disorder, ongoing learnings as a Mental Health First Aider and observations from talking to numerous industry figures about their struggles. Now is the time to push aside the shame and stigma attached to ill mental health in our industry and beyond – what could be a more human-centred design problem to solve in these volatile, uncertain, complex, and ambiguous times?
Lunch Break
All Delegates
Design Discussion
During this highly interactive session, all delegates will take part in a facilitated discussion on a Healthcare UX project. Together the delegates will explore the relevant challenges and opportunities, and identify ways to bring the best possible solution to end users. The project will be determined on the day, but previous topics have included optimising the health outcomes of patients with rare conditions when they go to a hospital or conducting effective research with patients with low digital literacy.
Judit Mora
UX superpowers - Our ability to transform clinical workflows through design thinking
In this session Judit Mora will share learnings about how she approaches breaking down the moulds of existing clinical workflows to collaboratively bring impactful innovations to HCPs who have been used to doing things the same way for decades. You will find out how user-centred innovation is possible (even without he latest fancy tech), by creating powerful partnerships between UX-ers and HCPs who are willing to ask the right questions, and how this way of working can create products that massively reduce the resistance between complex cognitive tasks (such as medical decisions) and digital interfaces.
Dr Scott Marin
Critical Care, Creative Solutions: An Emergency Physician's Use of UX Design for Real-Time Patient Outcome Enhancement
Tea Break
Moderator: Dr Gyles Morrison
Panel Discussion
A more immersive take on the traditional format, Dr Gyles Morrison will chair a panel discussion featuring speakers from the day where delegates can take part in the questioning and answering. The topic will be determined on the day with audience participation.
Closing
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