London Conference

11 - 12 April 2024

This conference will bring together designers, practitioners, clinicians, technologists and thought leaders linked by a common belief and a shared obsession: We can alter and improve our health care experience. From the food we eat to the tools we use and the hospitals and hospices we reside in, we can make a difference. We are looking to partner with speakers and sponsors that want to make a difference in Healthcare UX. A better healthcare experience is waiting on us.

Speakers

Angel Brown

CEO

Locomotion

Soraya Petrosillo

Experience Designer

LVNDR Health

Haydyn Phillips

Director of UX

AstraZeneca

Agata Rączewska

Innovation & Service Design for Healthcare

Netguru

Duncan Stephen

Principal User Experience Consultant

User Vision

Missy Roode

Director of Experience Strategy

Hero Digital

Maria De La Vega

Director of Design

Digital Scientists

Maria Ines Zelaya

Design Strategist

Digital Scientists

Leemor Yuravlivker

Associate Director of Product Design

Memorial Sloan Kettering Cancer Hospital

Dr Dan Bunstone

Consultant for Clinical Strategy

Etc.Health at BT Group

Jess McKenna

Head of Product Design and Research

Etc.Health at BT Group

Avi Mehra

Dr Avi Mehra

Clinical Safety Officer for Healthcare & Life Sciences

IBM

Gioia Arieti

Senior Organizational Change Manager Consultant

BASE Life Science

Georgia Petroutsa

Clinical UX/UI Designer

Bupa Global

Dennis Lenard

Medical GUI Designer

Creative Navy

Flora MacLeod

Flora MacLeod

Design Director for Healthcare and Life Sciences at IBM UK

IBM UK

London Conference Schedule

11 - 12 April 2024

Inspirational talks from leaders in healthcare, user experience, design & technology. Our international speakers will cover a variety of topics in healthcare technology and services. We expect to see a range of other disciplines including product managers looking to improve the experience of their applications and existing designers interested in progressing their careers.

09:00
-
10:00

Dr Gyles Morrison

Keynote: The power of patient stories to improve healthcare

The sharing of patient stories is a powerful tool for improving healthcare. They help us to understand the many factors that can influence a patient’s health seeking behaviour and treatment decisions, including their personal beliefs, cultural background, and financial resources. Patient stories help clinicians to better understand their patients’ needs and perspectives, and raise the awareness of healthcare issues and risk factors in the general public. From tragic loss to treatment success, patient stories can inform the healthcare decision-making by both patients and clinicians.

By sharing the story of a patient living with Idiopathic Pulmonary Fibrosis, Dr Gyles Morrison will provide valuable insights into the patient experience, which can help clinicians and healthcare designers to better serve patients. He will highlight the importance of effective and honest communication through various mediums and how they can improve the patient experience. The ultimate goal is to empower patients to take more control of their own health and to achieve the best possible health outcomes. Finally, Dr Morrison will conclude with practical strategies for healthcare designers.

10:00
-
10:40

Jess McKenna

Dr Dan Bunstone

Re-imagine people's relationship with health by taking a digital preventative remote care approach

Increasingly remote care is playing a larger role in how people interact with healthcare, but is it targeting patients at the right time? I’ll discuss how we’ve built a remote care platform as a preventative service, focused on reducing the risk of cardiovascular events like a heart attack or stroke. What makes this particularly upsetting is that despite the fact that cardiovascular disease causes 1 in 4 deaths in England, is the number one killer globally, and is a leading cause of morbidity, disability and health inequalities, it is largely preventable. So this silent killer, that will have life changing repercussions through generations of a family could potentially have been avoided. It has never been more important to better understand our own health and the risks we face. I will talk about our live efforts to re-imagine people’s relationship with health by taking a digital preventative remote care approach and engaging people in early detection programmes. This will create a healthier, happier society, and a more cost effective, balanced healthcare system able to redirect resources to other areas that need it.

10:40
-
10:55

Tea Break

11:00
-
11:40

Maria De la Vega

Maria Ines Zelaya

Empathy in action: crafting accessible UX for seniors and the IDD community

Emphasizes the importance of empathetic, user-centric design in healthcare technology. This talk presents the development of a Telehealth service ecosystem that addresses the specific needs of seniors and individuals with Intellectual and Developmental Disabilities (IDD). It showcases the journey from concept to implementation, underscoring the challenges and solutions in creating accessible and effective digital health tools. By focusing on the journey from initial concept to a fully-realized, inclusive Telehealth service, it offers insights into the role empathy plays in technology design.

11:40
-
12:30

Georgia Petroutsa

Designing with inclusion in mind: when community psychology meets inclusive design in healthcare.

Companies invest in digital transformation as a way to remain competitive in today’s market. ‘Human-centred design’ and ‘putting customers first’ are hot topics in product meetings. However, making a service or a product inclusive goes beyond accessibility standards and design principles. There is an increasing demand for serving customers in an inclusive way where their lived experience is in the heart of design thinking. This talk will draw on recent research about adopting an inclusive design mindset and transforming human-centred design into human-led design.



12:30
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13:15

Lunch Break

13:20
-
14:00
Avi Mehra
Dr Avi Mehra

Designing for Safety in Digital Health & AI

In this talk, we will explore the importance of designing for safety in digital health and AI, including how organisations can adopt and embed a safety first approach to digital health solution design, thereby helping reduce the risk of such solutions causing harm to patients. We will draw on our extensive experience in AI, digital clinical safety and user-centred design, and share how we have combined these disciplines to help educate designers on the importance of clinical safety in healthcare, and discuss through example case studies how we have embedded effective and robust clinical safety processes in our enterprise design thinking approach. We will also share how we are helping create a culture of safety across the organisation and share tips for how others can do the same. 

 

14:00
-
14:40

Soraya Petrosillo

Ethical AI in Healthcare UX: Personalizing Care with Responsibility

Design is a commitment to making products and services accessible and inclusive for everyone. As a UX Designer, I am deeply aware of our responsibility in a world increasingly driven by technology. My journey in the health tech sector has been deeply intertwined with advocating for the LGBT+ community, striving to bring more inclusive and tailored care based on their unique needs. Data increasingly shows how the lack of inclusivity and adequate support in clinics leads people from the LGBT+ community to avoid seeking care altogether, posing significant challenges for their overall healthcare.

In this talk, I will delve into the transformative role of Artificial Intelligence in revolutionizing healthcare UX, exploring both the challenges and opportunities of integrating AI in healthcare, especially for enhancing patient care in a way that is both effective and ethically sound. A significant part of the discussion will center on the concept of human bias, particularly gender bias in healthcare. Drawing from my work with LVNDR Health, I will examine how existing biases might evolve with the introduction of AI technologies. This talk will emphasize the importance of an ethical approach to design and development, ensuring that AI systems work towards dismantling, rather than perpetuating, existing biases.

14:40
-
15:00

Tea Break

15:00
-
15:40

Leemor Yuravlivker

UX in Clinical Trials: Uncovering the Unexpected

In the ever-evolving landscape of clinical research, the pressure on operations staff to deliver results efficiently and effectively has never been greater. This talk delves into the critical role that UX plays in alleviating the top challenges faced by these professionals. Attendees will gain valuable insights into how UX strategies have successfully addressed common pain points and enhanced overall efficiency and satisfaction.
 
Moreover, the session will equip attendees with practical strategies to help transition organizations into user-centered entities. Whether you’re a UX professional, involved in clinical research, or just find the topic interesting, this session offers perspectives on how to leverage UX to address real-world challenges in healthcare.
15:45
-

Closing

09:00
-
10:00

Angel Brown

Rethink immersive experiences with Conversational AI

As we look ahead to the future, toward some version of a ‘metaverse’, more attention than ever is being paid to the opportunities of immersive tech. Now AI technologies like ChatGPT offer the chance to interact with virtual beings/generative agents in a hyper-real, but astonishingly natural way. The pace of these changes means we now need to consider how to redesign our approach so we can create experiences that are immersive but are also valuable over time. In this talk Angel Brown will share five points that are important to consider when designing a VR experience that includes believable virtual characters with a conversational AI platform powered by a GPT model.

10:00
-
10:40

Haydyn Phillips

Behaviour and algorithms - unpacking Pandora's box for multi-sensor, multi-predictive & multi-modal UX for behavioural patient outcomes

What happens when you and your data start to fundamentally re-design who you are? The data we generate today from devices, our history, what we do online and how we report how we feel can be used to help or hinder our health outcomes whether we like it or not. Join Haydyn as he delves deep into his academic health research on digital phenotyping, AI and what we as UX people can to do understand and design for multi-environment, multi-sensor data. 

10:40
-
10:55

Tea Break & Networking

11:00
-
11:40

Dennis Lenard

Empowering Clinicians by Addressing UX Challenges in Healthcare Software

Poor UX in Healthcare software leads to burnout and stress among professionals, hindering efficiency and patient care. This presentation aims to explore the critical issue posed by poor UX in these contexts, offering solutions and demonstrating best practices for EHR software.

11:40
-
12:30

Agata Rączewska

NeuroNest - the future of Alzheimer’s care. The value behind rapid prototyping for healthcare

Digital health products are a way to take the relationship with patients, doctors, pharmacists and other target groups to the next level. Validating the prototype before investment in the full solution is key in order to improve chances of success. A clickable prototype accelerates user-centric innovation by generating immediate feedback from target users. It allows to validate ideas fast while minimizing the risk of the product failing. The presentation gives the basis of why and how behind prototyping.

12:30
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13:15

Lunch Break

13:20
-
14:00

Duncan Stephen

Avoiding hazardous situations and enhancing accessibility by analysing perception, cognition and action

Perception-Cognition-Action analysis is included as part of international standard IEC 62366 on the application of usability engineering to medical devices. This approach breaks user interactions down into a sequence of these three components. An error can occur at any point in this chain. When a use error occurs, it may result in hazardous situations. The purpose of PCA analysis is to understand where in this chain errors might occur and then to establish the root cause. This informs what improvements the system requires to avoid potentially hazardous situations. Many of the root causes of hazardous situations identified through PCA analysis strongly pertain to accessibility issues. The Web Content Accessibility Guidelines (WCAG) are an international set of standards developed by W3C to help digital authors create more accessible content for all users, including those with disabilities. These guidelines are built on four principles that provide the foundation for web accessibility (which state that web content must perceivable, operable, understandable and robust). The session will contain case studies in practicing PCA analysis to identify the root causes of potentially hazardous situations, and developing solutions to those problems.

14:00
-
14:40

Gioia Arieti

Think like an Astronaut to propel digital transformation through design

Designers possess the unique skill of drawing inspiration and knowledge from a broad range of fields. But how can these diverse experiences be applied to digital transformation? The intersection of Space missions and design underscores the importance of cross-industry learning and collaboration, sparking fresh perspectives and problem-solving methods useful in organizational change management. Discover the key principles emerging from the Space industry and design that can drive digital transformation in our day-to-day work, among others: challenging our assumptions and creating new logics to convey innovative concepts.

14:40
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15:00

Tea Break

15:00
-
15:40

Missy Roode

The Goldilocks Zone of Digital Health: Getting both security and accessibility just right

Users of digital health tools require a uniquely high standard of security and accessibility, but these two critical features sometimes conflict. Secure experiences require more friction, while accessible ones require less. Is there a way to design a secure and accessible digital health experience that is “just right?” My work at multiple healthcare organizations (CVS Health, Amwell, Optum) has led to a particular emphasis on the application of friction as a tool rather than as something to be avoided. Accuracy, privacy, security, and accessibility are crucial to healthcare experiences, so I would like to share my knowledge in how to achieve these when they are seemingly in conflict.

15:45

Closing

Please note: We are not affiliated with any of these venues or activities, and present them for information purposes only.