Amsterdam Conference

18 - 19 June 2024

This conference will bring together designers, practitioners, clinicians, technologists and thought leaders linked by a common belief and a shared obsession: We can alter and improve our health care experience. From the food we eat to the tools we use and the hospitals and hospices we reside in, we can make a difference. We are looking to partner with speakers and sponsors that want to make a difference in Healthcare UX. A better healthcare experience is waiting on us.

Speakers

Dr Gyles Morrison

Clinical UX Strategist

Dr Gyles Morrison Consulting

Wendy Johansson

Co-founder + Chief Product & Data Officer

MiSalud Health

Miles Johnson

Experience Lead for AI & Innovation

MING Labs

Dr Alexandra Redmann

Senior AI Engineer

Y Digital

Dian Wessels

Product Design Lead

myTomorrows

Danny den Hamer

Product Manager & SWE

myTomorrows

Antonia Lorz

UX Strategist

Oracle Cerner

Angeliki Makri

Manager Experience Designer

Pfizer

Melissa Nguyen

Product Designer

Memorial Sloan Kettering Cancer Center


Beatrijs Van Hoof

Digital Product Designer

Panton

Łukasz Borowiecki

CEO | Co-Founder

10Senses

Dieuwertje Drexhage

Co-Founder

Layco Medical Devices

Sytse Goverts

Service Design Lead

OMRON Healthcare

Sigrid Berge van Rooijen

AI Business Consultant

Eir Health

Atike Pekel

Senior Designer

Philips

Ilayda Küçükosmanoğlu

UX Lead

Digizorg

Amsterdam Conference Schedule

18 - 19 June 2024

Inspirational talks from leaders in healthcare, user experience, design & technology. Our international speakers will cover a variety of topics in healthcare technology and services. We expect to see a range of other disciplines including product managers looking to improve the experience of their applications and existing designers interested in progressing their careers.

09:00
-
10:00

Wendy Johansson

Co-founder + Chief Product & Data Officer

 

Keynote: Designing for Trust: Where Health Starts.

Discover the critical nexus between designing for trust and accessible healthcare solutions for underserved populations. We’ll discuss strategies to cultivate trust, enhance access, and ensure inclusivity in health tech, leveraging examples of equity in healthcare from the USA.

10:00
-
10:40

Dian Wessels

Danny den Hamer

Breaking barriers in clinical trial searching through the power of AI

Clinical trials are often a last resort for patients with an unmet medical need. Physicians can overlook this option due to time and resources required to conduct trial searches. This is why myTomorrows developed TrialSearch AI, a ground-breaking tool that uses the power of LLMs. It matches patient data with trial criteria and saves up to 90% time for physicians. Join us for a demo, exploring our UX decisions based on tests with 100+ physicians globally.

10:40
-
10:55

Tea Break

11:00
-
11:40

Łukasz Borowiecki

Let's build a better UX for using AI

Currently, the most convenient way to interact with AI is through chat. However, this is an imperfect method of interaction with AI – for longer conversations, users must scroll through the chat to check previous responses, humans must draw conclusions and have context in mind, and humans must steer the interaction. A better UX should assist the user – displaying all contextual information, providing sources used by AI, and generating summaries. During the speech, I will demonstrate how to organize the AI user experience and embed it within the context of current technological limitations of AI.

11:40
-
12:30

Dr Alexandra Redmann

Leveraging AI for Employee Support in Healthcare

The application of AI in the healthcare sector holds immense promise for augmenting the capabilities of employees and enriching interactions with patients. For instance, AI search can assist employees by quickly retrieving the most relevant information. Similarly, Conversational AI can facilitate communication with patients or customers. Despite its potential, applications of Generative Artificial Intelligence (GenAI) within the healthcare sector often remain experimental. This is largely due to critical challenges such as the generation of hallucinations or a lack of transparency.

12:30
-
13:15

Lunch Break

13:20
-
14:00

Antonia Lorz

How to achieve the best UX maturity level in a healthcare IT organization? - A method for assessing which measures need to be taken

A growing number of companies strive to improve their user experience (UX) maturity. In healthcare IT this is especially relevant to ensure safe and efficient patient care as well as regulatory compliance. Following the guidance of existing UX maturity models, our organization took various measures like hiring a team of UX designers and researchers, establishing UX processes, and providing UX training, which led us to medium UX maturity levels after several years. But to grow our organizational UX maturity to the highest levels, the guidance existing UX maturity models provide is vague since much depends on a company’s unique needs and circumstances.

14:00
-
14:40

Sytse Goverts

Insights from remote patient monitoring in primary care

We are all too familiar with currently occurring socio-economic shifts: A greying and less active population combined with increasingly strained healthcare budgets will require us to take a diJerent approach than that of traditional healthcare. For innovation to take place within this space we need solutions that are tried and tested on the ground with healthcare professionals and engaged patients alike.

14:40
-
15:00

Tea Break

15:00
-
15:40

Ilayda Küçükosmanoğlu

Breaking Barriers: From Patient Dreams to Innovative Healthcare

Research, digital innovation, and technology—these seem obvious for an academic hospital, right? However, technology often falls short of enhancing user experiences. Issues like limited data exchange and the use of unintuitive software prevent healthcare professionals from doing what they love . At Digizorg, we have made it our mission to challenge these barriers and create innovative solutions for patients and healthcare professionals. In this case study, I will share my approach to face these challenges and how to come up with effective solutions.
15:45
-

Closing

09:00
-
10:00

Melissa Nguyen

The Art of Listening: A Cancer Center's Journey to Patient-Centered Products

The in-house UX team at a cancer center will share practical strategies for implementing a patient-centered product development process. We will focus on how we built a patient-powered feedback repository utilizing atomic UX principles and diversified our research channels to design for every individual in the cancer journey.

10:00
-
10:40

Atike Pekel

Designing for Cognitive Impairment: An Inclusive Approach

As our population ages and more people experience cognitive decline due to conditions like strokes and Alzheimer’s, it’s clear that we need enhanced digital solutions to help them. While there are many accessibility guidelines out there, they often don’t fully address the needs of those with cognitive challenges. I will share insights and lessons learned from developing applications aimed at assessing cognitive decline and assisting users in managing related challenges, particularly memory impairments.  We aim to explore how we can create more effective and inclusive digital health tools for those living with cognitive impairment and the healthcare professionals who take care of them.

 

10:40
-
10:55

Tea Break & Networking

11:00
-
11:40

Miles Johnson

GenAI As An Agent of Inclusion

This talk will reposition generative artificial intelligence (GenAI) as more than an agent of corporate efficiency, but rather as an agent of inclusion for everyday people. This talk will draw from a recent project on old-age care support, Nui Care, to showcase real examples of GenAI in this role.Thoughtful design not only improves the accessibility and usability of digital tools in healthcare. Design Thinking can unravel users’ true needs to create tools that empower individuals to take control of their health journey; support self-management and shared decision-making. Using two cases, we show how we as designers go beyond designing digital tools for existing care pathways. We will outline how design can play a crucial role in facilitating self-management and empowering individuals to achieve their health goals

11:40
-
12:30

Beatrijs Van Hoof

Empowering people in Healthcare

Thoughtful design not only improves the accessibility and usability of digital tools in healthcare. Design Thinking can unravel users’ true needs to create tools that empower individuals to take control of their health journey; support self-management and shared decision-making. Using two cases, we show how we as designers go beyond designing digital tools for existing care pathways. We will outline how design can play a crucial role in facilitating self-management and empowering individuals to achieve their health goals.
12:30
-
13:15

Lunch Break

13:20
-
14:00

Angeliki Makri

Patient-Centric Transformation: Creating Value in Healthcare Design

Explore how prioritizing patient needs drives innovation in healthcare design, creating solutions that add tangible value and improve user experience

14:00
-
14:40

Dieuwertje Drexhage

Co-creation of the reusable vacuum extractor, vela®.

LAYCO is on the mission to develop reusable medical devices in order to lower the impact on the environment and improve access to healthcare globally. The first product LAYCO is developing is a reusable vacuum extractor; vela®. vela® is used in the second stage of labour during an emergency procedure to improve outcomes for mother and child. Compared to disposable alternatives, vela® reduces CO2 emissions by 40% and waste by 98%, while potentially cutting stillbirth rates by 25% in underserved areas. In the development of vela®, patient safety and user-friendliness are prioritized. To create a user- and patient-friendly device, LAYCO co-creates vela® with different types of end-users from all over the world. Curious to learn more about the co-creation process? Come and listen.
14:40
-
15:00

Tea Break

15:00
-
15:40

Sigrid Berge van Rooijen

The European Health Data Space: A New Era for Clinical Data Management

The European Health Data Space (EHDS) announces a new era in healthcare, integrating digital solutions to enhance accessibility, efficiency, and quality of care. Through streamlined data sharing, patients gain greater control over their health information, while healthcare professionals benefit from improved diagnosis and treatment options. The EHDS also facilitates cross-border exchange of health data for research and innovation, fostering collaboration and driving advancements in medical science. Regulatory amendments ensure interoperability, cybersecurity, and data protection, laying the foundation for secure and standardized data exchange. With the advent of EHDS, the role of Artificial Intelligence (AI) becomes increasingly important, revolutionizing clinical data management. AI-driven analytics optimize workflows, predict outcomes, and ensure regulatory compliance, while also facilitating product development and enhancing data quality. Despite its transformative potential, ethical considerations surrounding data privacy and responsible innovation must be addressed to realize the full benefits of AI within the EHDS.

15:45

Closing

Please note: We are not affiliated with any of these venues or activities, and present them for information purposes only.