The Good, The Bad & The Ugly – Usability Lessons From National Healthcare Apps

Danny Bluestone

Danny will shine a light on the impact of digitalisation on public health services, specifically through the lens of delivering great user experiences and better patient care with healthcare apps.

Why delivering trustworthy digital health experiences matters more than ever

Dr Claire Hamlet

Whilst the digital revolution is transforming the healthcare industry, trust in digital health solutions remains a significant barrier to their adoption and goes way beyond security and privacy concerns. During this presentation, I will explore the nuances of building trust in digital health solutions and why it is becoming increasingly crucial that it is prioritised […]

Building an all-inclusive digital health implementation approach in low and middle-income countries

Reuben Mugisha

Digital health implementation in low and middle-income countries (LMICs) requires an all-inclusive user experience approach to ensure that digital health solutions are accessible and usable by all stakeholders. An all-inclusive user experience approach involves designing digital health solutions that meet the needs of diverse users, including patients, healthcare providers, and policymakers, regardless of their literacy […]

Building behavioural design systems for healthcare

Haydyn Phillips

Healthcare outcomes can be notoriously difficult to design for, patients, providers and those within the health-system all have different needs, requirements and responsibilities. UX and Behavioural Science professionals therefore, have their work cut out to create meaning and impact in how they deliver and create value for many groups. In this back-to-basics talk, we’ll use […]

Championing innovation in healthcare: learnings from conducting UX research in academia

Clarissa Gardner

Academic research has informed many principles and methods in UX research which are used in a variety of settings. In fact, many academics are seeking to transition into industry roles in the hopes of better pay, progression, and opportunities to work in organisations that value their research staff. However, those transitioning out of academia are […]

Michaela Peicheva

Tuba Sucu

Can Lean UX approach change how healthcare products are build for the better?

In this talk, we will explore using modern Lean UX techniques to create better, safer and more user-friendly tools for clinicians. While working on a project to build a workflow tool for managing patient requests at scale in primary and secondary care institutions, we saw first-hand how little UX is prioritised and leveraged in a clinical environment and how much opportunity exists to bring value to healthcare with great design. We will delve into the design and development process of the product, highlighting key user research principles that led us to the insights that informed our design decisions.


John Knight

Based on industry health cases, these methodologies help organisations integrate service design into their agile production work and maximise cross-team collaboration and learning.

Get rid of those fictional user personas! Synthesize like a pro.

Grace Ademola-Adenle

I have chosen this topic because in today’s world, users’ needs are evolving very fast and we need to make design decisions that meet their needs. Unfortunately, some of us have circled back to using inadequate tools such as user personas to analyse and even visualize our research data which are stereotypical and surface-level information. […]

How Service Design is helping to eliminate Hepatitis C

Alex Barker

In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design. Techniques highlighted during the talk will include: Research Methodology – inclusive […]

Carla Francesca

Miro interactions = Macro consequences : How excessive interactions and missing service elements can impact Patient Pathways and Service Timelines

Carla Francesca Downes

Although the pandemic accelerated digital healthcare services there are still big gaps to utilising the right technology and using well designed systems in healthcare. Problems with the lack of interoperable systems, no unified view of patient records (duplicated records/summary records) causes serious issues and delays in patient diagnosis and treatment. The healthcare system (both NHS […]

Modernising digital cognitive assessments by creating a design system

Anais Hristea

Cambridge Cognition is a leader in digital neuroscience, with over 15 years of experience. Our technology has been used in over 2500 clinical studies and cited in more than 100,000 papers worldwide. Our cognitive assessments span multiple areas of cognition, including working memory, social cognition and attention, and are used in both clinical and academic […]

Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience

Emily Yan

The “Digital Twin” model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the “Digital Twin” model on healthcare app testing and […]

Emma Parnell

Lee Brown

Lee Brown

Designing inclusive healthcare services

There is currently a toxic rhetoric in the press that is largely based on misinformation. This is a harmful narrative which is making life really difficult for the trans community especially. We'll be tabling a factual argument for why it's important, regardless of your views, to design inclusive healthcare services. We'll be sharing personal stories, case studies and best practice while demonstrating the clinical risk of not doing this work.