Berlin Schedule
7 - 8 October 2025
Inspirational talks from leaders in healthcare, user experience, design & technology. Our international speakers will cover a variety of topics in healthcare technology and services. We expect to see a range of other disciplines including product managers looking to improve the experience of their applications and existing designers interested in progressing their careers.
Scott Marin
A Design Clinician’s Perspective on In-Situ Simulation for Healthcare UX
In-situ translational simulation is an emerging tool for clinical UX research, capturing the real-world interaction of people, technology, workflows, and environments using testing scenarios. This presentation shares insights from a Design Clinician’s perspective on using this methodology as part of a project in a remote Arctic health centre, where simulation uncovered latent safety threats and design opportunities in critical care tele-health. By combining human factors, architectural, and clinical perspectives, the work illustrates how simulation can bridge gaps between design intent and clinical reality.
Juanita Coetzee
Beyond the Patient: Creating Digital Tools for the Caregiver Journey
Informal caregivers — often untrained, unsupported, and under-recognised — shoulder the majority of long-term, chronic, paediatric, and elderly care across the globe. JooL is a digital health platform designed to address this gap by delivering structured, culturally contextualized, and system-aware support through a Virtual Care Buddy model — a human-led, AI-augmented layer of care built specifically for the informal caregiver.
In this session, we will explore how JooL has been shaped through lived experience, deep user insight, and collaborations with public health advocates and knowledge institutions. We’ll walk through how we’re designing scalable, hybrid support for caregivers — not as an add-on to existing systems, but as a foundational layer of care infrastructure.
We’ll share how:
- The Virtual Care Buddy blends empathetic human support with predictive tools to guide and assist caregivers through complex care routines, health challenges, and emotional strain.
- UX and AI intersect to deliver localized, real-time, and actionable assistance in moments that matter.
- Caregiver input is embedded in the platform’s evolution through continuous feedback loops.
The platform is being designed for seamless integration into both public and private health systems, with alignment to value-based reimbursement models and real-world deployment constraints.
This session invites a broader conversation about how healthtech can restore dignity, agency, and visibility to those who provide care — and who are so often left out of the digital health narrative.
Tea Break
Yvonne Gillis
Nora Louise Allan
Designing trust in Remote Healthcare
Healthcare is rapidly digitalizing, reducing physical contact and making trust more crucial than ever. Using Mayer’s Trust Model (ability, benevolence, integrity), we explored how to strengthen trust between patients and remote care providers. At Syntilio, a platform for remote triage and coordination in home care, this means treating sensitive data with transparency and care, and designing interactions that are clear and relevant. Good UX helps to create the trust needed to make remote healthcare reliable and human-centered.
Dr. Guillermo Carbonell
Elevating UX Research: The Strategic Role of Research Operations in Healthcare
Lunch Break
Sergey Krasotin
UX That Works: Healthcare Flows Made Easy
Transform healthcare journeys with user-friendly design. Discover strategies to simplify registration, provider search, and payment processes. We’ll share best practices and real-world examples that reduce friction, improve patient satisfaction, and make telemedicine platforms truly seamless.
Ilayda Küçükosmanoglu
From Complexity to Clarity: Why Health Apps Are Failing Their Users
Everyone deals with health in some way: managing care, supporting others, or maintaining well-being. While accessibility in digital tools is often a checked box, people’s varying levels of medical knowledge and technical skills are too often overlooked. With low health literacy affecting populations globally, this isn’t just about better interfaces. This keynote explores how thoughtful design and emerging technologies can transform complex medical information into clear, actionable insights for everyone, regardless of literacy level.
Genevieve Brechel
Embracing uncertainty: How meaningful co-design can reduce risk and improve your research data products
Risk-averse organisations in healthcare often struggle with creating user-friendly services. Their cautiousness, while understandable due to the sensitive nature of their work, can result in services that are slow, complex, and difficult to use. This can lead to a poor user experience and hinder the effective delivery of crucial information.
Genevieve Brechel, a service designer, proposes a shift in perspective. The suggestion is that by embracing the uncertainty within the design process, organizations can unlock a better way to deliver faster, simpler, and more trustworthy services. This isn’t just a conceptual shift; it’s a practical approach that transforms the user from a passive recipient into an active partner. This collaboration allows for the discovery of unexpected feedback that, while initially seeming “unwanted,” can lead directly to innovative services. This shift in mindset is also essential for mitigating four critical risks that often arise from excessive caution: usability, bias, liability, and credibility.
To put this approach into practice, three core strategies are proposed: expanding the user pool for diverse feedback, adopting a mindset that sees “failed” experiments as valuable successes, and reducing fidelity to test concepts quickly.
Seulki Lee
Designing GenAI Products in Healthcare: Building Trust, Safety, and Compliance into the Experience
Generative AI can produce content at incredible speed — but in healthcare, speed alone is not enough. Trust, safety, and compliance must be built into every step of the product experience. In this talk, Seulki Lee shares lessons from designing GenAI products in regulated environments, with direct relevance for healthcare. She will highlight the challenges of building products that clinicians and compliance officers can rely on, and show how human oversight, transparency, and clear design choices are key to adoption. From these experiences, three guiding principles emerge: prioritising trust over speed, designing collaboration between humans and AI, and embedding compliance by design. Attendees will leave with practical insights into what it takes to design GenAI healthcare products that are not just powerful, but also safe, transparent, and trustworthy.
Tea Break & Networking
Preetha Moorthy
Lessons from the Field: Usability (Engineering) in Regulated Healthcare
UX and Human–Computer Interaction (HCI) principles are increasingly critical in the design and evaluation of medical devices, where usability directly impacts patient safety, clinical efficiency, and regulatory compliance. This talk presents a practitioner’s perspective from within a medical faculty, where the author—serving as a usability engineer/ UC consultant and research associate—has been directly engaged in clinical research projects and collaborative evaluations with industry partners ranging from start-ups to multinational corporations. These evaluations were conducted in alignment with the IEC 62366-1 usability engineering standard, supporting CE certification processes for medical products. The work identifies persistent challenges in applying HCI/ UX principles effectively within the constraints of medical device development, including regulatory pressures, limited user access, and the dominance of quantitative performance metrics that may overlook critical contextual and experiential factors.
Laura Smith
How UX designed around clinician behaviours and needs can support strategic priorities
Sharing learning from working with clinical teams to design and build remote care services in two NHS hospitals. We consider how UX designed around the needs and behaviours of clinicians enabled them to get a more holistic view of patients and better information in advance of appointments.
Lunch Break
Andrés R Teran
Designing for Science and Industry: UX, Communication, and Storytelling in iMouse
In this talk, I will share the user case of how I shaped the design and communication strategy for iMouse, an AI-driven preclinical research platform. Beyond building a consistent design system and digital product interfaces, the challenge was to connect with both scientists and investors through clear communication, engaging visuals, and meaningful user experiences.
From UX analysis workshops, proto-personas, MVP and value canvas prioritization, to the navigation mapping and UI prototyping of the second-generation iMouse Hub app, I will show how design facilitated collaboration across teams. On the communication side, I developed pitch decks that won “Best Presentation” awards, produced AI-driven explanatory videos for webinars, and created marketing and social media content that reached industry stakeholders effectively.
This session will highlight practical methods—UX mapping, workshop facilitation, design systems, and storytelling—that can help transform complex scientific innovation into accessible, trusted, and engaging products and brands.
Panel Discussion
Closing