With a clinical background, Sigrid Berge van Rooijen has experienced first hand the inefficiencies of current healthcare systems, both in hospitals and clinical research settings. Even countries with top-tier healthcare systems have room for improvement. As an advocate for leveraging technology, AI, and data in clinical settings, she helps organizations recognize the benefits of integrating technology to enhance their processes. Embracing technology is essential for the future of healthcare, and AI holds promise for improving treatment outcomes for patients and clinicians alike.