As we look ahead to the future, toward some version of a ‘metaverse’, more attention than ever is being paid to the opportunities of immersive tech. Now AI technologies like ChatGPT offer the chance to interact with virtual beings/generative agents in a hyper-real, but astonishingly natural way. The pace of these changes means we now need to consider how to redesign our approach so we can create experiences that are immersive but are also valuable over time. In this talk Angel Brown will share five points that are important to consider when designing a VR experience that includes believable virtual characters with a conversational AI platform powered by a GPT model.