Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience

The “Digital Twin” model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the “Digital Twin” model on healthcare app testing and […]

Modernising digital cognitive assessments by creating a design system

Cambridge Cognition is a leader in digital neuroscience, with over 15 years of experience. Our technology has been used in over 2500 clinical studies and cited in more than 100,000 papers worldwide. Our cognitive assessments span multiple areas of cognition, including working memory, social cognition and attention, and are used in both clinical and academic […]

Get rid of those fictional user personas! Synthesize like a pro.

I have chosen this topic because in today’s world, users’ needs are evolving very fast and we need to make design decisions that meet their needs. Unfortunately, some of us have circled back to using inadequate tools such as user personas to analyse and even visualize our research data which are stereotypical and surface-level information. […]


Based on industry health cases, these methodologies help organisations integrate service design into their agile production work and maximise cross-team collaboration and learning.

How Service Design is helping to eliminate Hepatitis C

In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design. Techniques highlighted during the talk will include: Research Methodology – inclusive […]

Miro interactions = Macro consequences : How excessive interactions and missing service elements can impact Patient Pathways and Service Timelines

Although the pandemic accelerated digital healthcare services there are still big gaps to utilising the right technology and using well designed systems in healthcare. Problems with the lack of interoperable systems, no unified view of patient records (duplicated records/summary records) causes serious issues and delays in patient diagnosis and treatment. The healthcare system (both NHS […]

Championing innovation in healthcare: learnings from conducting UX research in academia

Academic research has informed many principles and methods in UX research which are used in a variety of settings. In fact, many academics are seeking to transition into industry roles in the hopes of better pay, progression, and opportunities to work in organisations that value their research staff. However, those transitioning out of academia are […]

Reuben Mugisha

Reuben Mugisha is a finalist PHD candidate at KTH- Royal Institute of technology, writing a thesis titled, Enabling, and Sustaining Digital Health in LMICs. Reuben is a digital literacy enthusiast, researcher, and trainer – with experience in digital learning and digital health. Reuben is also interested in transformative technology driven initiatives for LMICs’ accelerated development […]

Dr Claire Hamlet

Dr. Claire Hamlet is a Health Psychologist and User Researcher. She is currently leading user experience research at ORCHA, helping to ensure digital health solutions are safely adopted by the NHS and other healthcare organisations. Outside of work, Claire teaches and mentors students and academics for careers in digital health.

Alex Barker

Alex has spent over 20 years designing user-centred experiences and growing highly talented design and strategy teams. This has shaped him into an experienced practitioner, leader, speaker, coach and mentor. He’s highly motivated when the work he does has a positive impact. This means improving the value relationship businesses have with their customers, and also […]