Veronica Naguib is the Managing Director of ImpactSense, insights business challenging traditional Market Research to close the gap between insight and application. Veronica has a long-established background in Service Design, CX, UX and Research, and feels passionately about pushing this industry forward by understanding the need from an outcome perspective and ensuring all insight is truly actionable. Her historical engagements are diverse, covering both commercial and government clients including Vertex, GFK, Motability, Bupa, British Airways, Ministry of Defence, NHS and more.