Natalia Fitak

Lead UX Designer

Aster DM Healthcare

Natalia, a UX Lead from Dubai, UAE, paints the world of healthcare design through a colorblind lens. With over a decade in UX, and the last three at Aster DM Healthcare, one of the largest healthcare providers in the UAE and GCC, she proves daily that good design enhances usability and saves lives.
Believing deeply in ‘designing for a better world,’ Natalia’s mission goes beyond aesthetics to ensure digital interfaces meet the diverse needs of patients, pharmacy customers, and healthcare professionals. By focusing on nuances that make experiences genuinely supportive and accessible, she is committed to demonstrating how thoughtful UX can be a lifeline—connecting people to the care they need with clarity and compassion.
Outside her professional realm, Natalia is a voracious learner, driven by an endless curiosity about the universe. Whether through reading or stargazing, she continuously seeks to expand her horizons, bringing a broader perspective to the teams she leads and the solutions they create together.

Natalia Fitak

Lead UX Designer

Aster DM Healthcare