Michaela Peicheva

Product Manager

Michaela pivoted her career from an operator focused on building a company from scratch to building products from scratch. Taking something from 0 to 100 is her bread & butter.

She started her journey in an AgriTech start-up that scaled from 5 to 70 people, 2.5M users, and 4 countries. That journey embedded a deep belief in learning quickly by testing often and always being in touch with your users. She brought that to healthcare and spent the last year and a half building a user-centric workflow tool for clinicians as a Product Manager. By putting good UX at the centre of what they did, the team developed a huge value-add in a short span of time. How can healthcare change if we did more of that?

Michaela Peicheva

Product Manager