Juanita Coetzee is a strategist and operator working at the intersection of healthcare systems, technology, and human need. With nearly two decades of experience building and running healthcare services across Africa and the Middle East, she brings deep operational knowledge into complex environments — and turns insight into execution.

She is the founder and CEO of JooL, a digital health company focused on redefining support for informal caregivers. Her work is shaped by personal experience, real-world gaps in health delivery, and a refusal to accept that caregivers remain unsupported in global health agendas.

Juanita’s leadership spans public and private sector partnerships, multi-country implementation, and early-stage innovation. She is known for her clarity, pace, and an unflinching commitment to designing solutions that work — not just in theory, but in practice.