Alex has spent 25 years designing user-centred experiences. The last 15, he’s focused on growing highly talented design and strategy teams. This has shaped him into an experienced practitioner, leader, speaker, coach and mentor. Alex is highly motivated when his work has a positive impact. This means improving the value relationship businesses have with their customers, and also providing a wider benefit to society. He leads and works in teams that solve problems typically in healthcare and population-scale services. In 2019, Alex’s experience co-developing innovative ways to create better service design outcomes, culminated in him trademarking a new methodology: User Centred Transformation®