Turning research into insights

Conducting UX research (interviews, surveys, usability testing, etc) tends to leave you with lots and lots of raw, unfiltered, unstructured data. How do we sort through that data and turn it into usable insights, recommendations, and starting points for ideation?

Personas and customer journeys: adopting an outside-in approach to drive service excellence in healthcare and pharma (Workshop 4)

Value of personas and customer journeys in healthcare; Fit-for-purpose research: how to ensure data collection and analysis can support you with creating the deliverables); Designing and validating your deliverables; Tips for sharing your deliverables with key stakeholders; Using your deliverables and healthcare-specific creativity triggers to identify service gaps and ideate solution

Health care challenges from diverse global settings: Interactive workshop applying UX and user-centered design principles to improve person-centered care (Workshop 3)

This interdisciplinary workshop will bring together the unique knowledge of health care challenges from front-line users in diverse health care settings, along with the user-centered design expertise of collaborators at University of London Goldsmiths Department of Computing, UX Engineering Programme. We will first present examples of key pain points for clinicians, staff, and patients where user experience engineering and human-centered design principles were used to improve the care experience. Using these examples to highlight key learning and success factors, we will then break out into a hands-on session where participants can work together in small groups to tackle real-world health design challenges. Some examples of potential case studies for this session drawing from experience include: integration of HIV and substance use care in China, improving chronic care for a rural population in Rwanda, developing integrated systems and technology for improving proactive cancer screening and diabetes care for populations in the US and UK, and integrating mental health and primary care on the front lines.