Designing For Complex UIs

Vitaly Friedman

Not much can surprise you when it comes to interface challenges, doesn’t it? You can design a decent card, a well-rounded accordion and an exquisite hamburger navigation. But what if there are slightly more complex UX challenges ahead of us? How do we make the accessible to everyone around the world? What if you are […]

Design for national-scale health services

Flora MacLeod

The NHS App launched in 2019. It has 30 million users, it is the #1 Healthcare App in the UK and is the digital front door to all NHS services. There is a design team of nearly 50 designing over 30 services that sit within the App. Hear from the Design Lead and other members […]

How Service Design is helping to eliminate Hepatitis C

In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design. Techniques highlighted during the talk will include: Research Methodology – inclusive […]

Get rid of those fictional user personas! Synthesize like a pro.

I have chosen this topic because in today’s world, users’ needs are evolving very fast and we need to make design decisions that meet their needs. Unfortunately, some of us have circled back to using inadequate tools such as user personas to analyse and even visualize our research data which are stereotypical and surface-level information. […]

FLOW and FORM

Based on industry health cases, these methodologies help organisations integrate service design into their agile production work and maximise cross-team collaboration and learning.

Why delivering trustworthy digital health experiences matters more than ever

Whilst the digital revolution is transforming the healthcare industry, trust in digital health solutions remains a significant barrier to their adoption and goes way beyond security and privacy concerns. During this presentation, I will explore the nuances of building trust in digital health solutions and why it is becoming increasingly crucial that it is prioritised […]