Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience
The “Digital Twin” model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the “Digital Twin” model on healthcare app testing and […]
Championing innovation in healthcare: learnings from conducting UX research in academia
Academic research has informed many principles and methods in UX research which are used in a variety of settings. In fact, many academics are seeking to transition into industry roles in the hopes of better pay, progression, and opportunities to work in organisations that value their research staff. However, those transitioning out of academia are […]