Roxana (PHD) brings her passion for human cognition and behavior science to her role as a Senior Cognitive and Behavioral Experience Researcher on the User Experience team at Macadamian, a healthcare technology consultancy. She works with clients on complex problems ranging from product ideation to post-deployment to co-create innovative experiences and compelling digital solutions that are good for people and businesses. Given her interdisciplinary background, she thrives working on complex projects that span UX, behavior change, and data intelligence. Roxana comes from a far away, small village where technology was nothing but science fiction. Her roots in a tech-free world allow her to have a unique perspective between devices, people, and their environment. As a sought-after public speaker and academic, she contributes to the advancement of the UX field through publications and thought leadership in industry and academic venues alike. Her adjunct research professor affiliation at Carleton University allows her to work closely with students and bridge the two complementary worlds of industry and academia.