Bob has more than 25 years of experience in UX research. He works across a variety of industries and products. With a passion for global testing, Bob authored The Handbook of Global User Research. He holds several patents, and speaks frequently on the latest trends in UX research at national and international conferences. He is co-founder of Bold Insight, and founded the first international network of UX consulting firms, which has grown to 25 countries. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana- Champaign.