Niketa Jhaveri is Director of User Experience at GE Healthcare. She has been UX Executive for more than 17 years with global experience managing and leading talented user experience professionals and UX Projects. To Niketa, design is just not a department but it’s a muscle to use by cross functional team to bring design thinking in the products. She and her team have been breaking the norm to bring innovation in a challenging industries and in a tough culture. She is passionate about solving complicated problems intentionally and turning into seamless UX.