Jane Coyne is a senior midwife and Lead for Tobacco Dependency Treatment within secondary care and Smokefree Pregnancy programmes for the Greater Manchester Health and Social Care Partnership and has managed the Greater Manchester Smokefree Pregnancy programme since April 2018. Jane has been responsible for implementing and embedding this complex programme that is pioneering in its work, taking a system-wide approach in the implementation of NICE guidance through the babyClear model. The Greater Manchester approach combines this with an incentive scheme which aims to introduce a new data set to capture programme outcomes. Jane has been influential in adapting the programme to ensure its sustained delivery throughout the pandemic including the agile delivery of a digital solution to digitise the maternity stop smoking pathway. Jane is passionate about ensuring Element 1 of the Savings Babies Lives Bundle is fully embedded to reduce the number of people who smoke during pregnancy. Her goal is for Greater Manchester to reach the national ambition of reducing the percentage who are Smoking at the Time of Delivery to 5% or less by 2025.Prior to leading on the Smokefree Pregnancy Programme, Jane worked for Bolton NHS Foundation Trust for over 18 years.