Ingrid is an experience designer with a passion for helping companies grow and delivering the best experience for their users. With the online world transitioning to personalized online experiences, things get even more exciting.
At Amsterdam based online agency Basic Orange and Patient Journey Lab. She helps various companies and health care organizations with their online strategy and improving the user experience. Starting with persona and customer journey sessions in combination with observations and interviews to gain insight in user’s behavior, motivations and needs. Besides this she is very active in the field of online personalization mostly while using the online personalization plugin uPersonal for the Umbraco CMS.
Ingrid has a Master’s Degree in Interaction Design with 7+ years experience working at both client and agency side.