Floor van Riet advises organizations on the use of digital and translates strategic decisions into strong UX concepts. Solutions that simplify processes, make people happier, facilitate dialogue and increase conversion. His expertise lies at the intersection of Strategy and UX. Floor manages the UX team at creative & digital agency One Shoe, which is responsible for User Experience of websites and apps for organizations such as DHL, Thuisarts, Jeroen Bosch Hospital, G4S and Studiekeuze123. Floor regularly gives presentations and training on UX and is a Design Sprint facilitator.