Emma Parnell has 15 years experience as a designer. This is split between strategic brand development and user centred design for products and services.

Emma has experience working with clients such as the Government Digital Service, Tesco and Cancer Research UK. Emma has worked inhouse at drug and alcohol charity WithYou and NHS Digital. During this time she worked on the team that designed and delivered the national COVID-19 vaccination booking service.

Emma founded Joy in 2021. She works in partnership with organisations to build their capability in user centred design while delivering live projects that will actively improve people’s experiences of the products and services they use.