Emma Parnell

Emma Parnell has 15 years experience as a designer. This is split between strategic brand development and user centred design for products and services.

Emma has experience working with clients such as the Government Digital Service, Tesco and Cancer Research UK. Emma has worked inhouse at drug and alcohol charity WithYou and NHS Digital. During this time she worked on the team that designed and delivered the national COVID-19 vaccination booking service.

Emma founded Joy in 2021. She works in partnership with organisations to build their capability in user centred design while delivering live projects that will actively improve people’s experiences of the products and services they use.

Other Speakers

John Knight

Doctoral Candidate – Service Design Practice
Aalto University School of Arts, Design and Architecture


Danny Bluestone

CEO & Founder


Lee Brown

Patient Experience Facilitator


Carla Francesca Downes

Service Designer
UX Community


Tuba Sucu

Senior UX Researcher


Michaela Peicheva

Product Manager


Emily Yan

Product Marketing Manager


Anais Hristea

UX Developer
Cambridge Cognition


Clarissa Gardner

UX Researcher


Emma Parnell

Head of Design
Design for Joy


Grace Ademola-Adenle

Senior Product Designer
Meta via Aquent


Haydyn Phillips

Director of User Experience


Alex Barker

Lead Design Consultant


Dr Claire Hamlet

Health Psychologist and User Researcher


Reuben Mugisha

PHD Student / Researcher
KTH Royal Institute of Technology

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