Danny Bluestone

Danny Bluestone is the CEO & Founder of Cyber-Duck, a UK based digital transformation agency fusing Service Design and User Experience (UX) with robust, open source technology.

The agency started in 2005 and delivers digital transformation for clients across the healthcare sector, including the NHS, Cancer Research UK, Genomics England, the Medicines and Healthcare products Regulatory Agency (MHRA), Royal College of Anaesthetists, General Pharmaceutical Council, and Healx.

Danny is passionate about building diverse and inclusive teams that deliver meaningful positive change for users and patients across healthcare products and services. Danny has spoken on the topic of usability and user experience in healthcare across events including World Usability Day, SXSWi, and UX London. He also is a keen advocate of Artificial Intelligence (AI) and Data transformation and why ethics in AI is so important.

Other Speakers

John Knight

Doctoral Candidate – Service Design Practice
Aalto University School of Arts, Design and Architecture


Danny Bluestone

CEO & Founder


Lee Brown

Patient Experience Facilitator


Carla Francesca Downes

Service Designer
UX Community


Tuba Sucu

Senior UX Researcher


Michaela Peicheva

Product Manager


Emily Yan

Product Marketing Manager


Anais Hristea

UX Developer
Cambridge Cognition


Clarissa Gardner

UX Researcher


Emma Parnell

Head of Design
Design for Joy


Grace Ademola-Adenle

Senior Product Designer
Meta via Aquent


Haydyn Phillips

Director of User Experience


Alex Barker

Lead Design Consultant


Dr Claire Hamlet

Health Psychologist and User Researcher


Reuben Mugisha

PHD Student / Researcher
KTH Royal Institute of Technology

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