Danny Bluestone is the CEO & Founder of Cyber-Duck, a UK based digital transformation agency fusing Service Design and User Experience (UX) with robust, open source technology.

The agency started in 2005 and delivers digital transformation for clients across the healthcare sector, including the NHS, Cancer Research UK, Genomics England, the Medicines and Healthcare products Regulatory Agency (MHRA), Royal College of Anaesthetists, General Pharmaceutical Council, and Healx.

Danny is passionate about building diverse and inclusive teams that deliver meaningful positive change for users and patients across healthcare products and services. Danny has spoken on the topic of usability and user experience in healthcare across events including World Usability Day, SXSWi, and UX London. He also is a keen advocate of Artificial Intelligence (AI) and Data transformation and why ethics in AI is so important.