Carla is a Dutch thought leader in the field of speech technology. She is a partner at A.I. company Y.digital, an organisation specialised in advanced language processing. Clients of Y.digital come from various sectors, such as healthcare, finance and utilities. As a consultant, Carla helps companies develop conversational AI strategies and implement them. Before starting her own company, Carla was a Senior Manager in the central management of insurance company Achmea. Currently Carla is a board member of the Dutch Speech Coalition, The Dutch Organisation for Language and Speech Technology (NOTaS) and the Voice Expert Group of DDMA. Carla obtained her Master Marketing Strategy at the University of Groningen in 2018 and wrote her thesis on Conversational Commerce.