With 20 years of experience in the UX design field, Barb has contributed to our ever- evolving industry in a range of capacities. For the past 12+ years, Barb has been using a human-centered approach with cross- disciplinary teams to tackle some of healthcare’s most challenging problems. Currently leading a global UX team at Varian Medical Systems, her focus is on products and services that will enable the delivery cancer treatment to patients around the globe. Constantly advocating for the user in product and strategy decisions, Barb strives to bring real user insights and make them relatable to entire teams. She’s also working on increasing UX maturity across her organization, so all disciplines are working together on delivering great products that truly help clinicians and patients.
Highly active in the UX community, Barb has organized and spoken at a range of industry events, and she has taught and mentored the next generation of designers that are just entering the industry, so there’s enough of us to do this challenging work.