When it comes to healthcare technology, trust is everything. If patients do not trust a product or the people behind it, they will likely become reluctant or non-users. Moreover, if users feel betrayed by technology – if it does not meet their needs or is inconvenient – they might leave and never return: Once trust is lost, it is hard to regain. Learn five key lessons from motivational psychology that you can use to build digital health products that are worthy of users’ trust.