Solve for the right problem: Avoid Attempting to Retro-Fit Your Healthcare App to Fit Unidentified Clinical Problems

In healthcare, half the challenge is understanding the problem. Many organizations set out to develop applications to help improve clinical efficiency and/or patient outcomes but many are unsuccessful. Wherein lies the problem? In many cases, we found that the development team may have different understanding of the problem to the healthcare providers; it is this fragmented approach that leads to low adoption and lack of stickiness. In this talk, we unpack some effective research methods to avoid falling into the same trap.