In healthcare, half the challenge is understanding the problem. Many organizations set out to develop applications to help improve clinical efficiency and/or patient outcomes but many are unsuccessful. Wherein lies the problem? In many cases, we found that the development team may have different understanding of the problem to the healthcare providers; it is this fragmented approach that leads to low adoption and lack of stickiness. In this talk, we unpack some effective research methods to avoid falling into the same trap.
