Whilst the digital revolution is transforming the healthcare industry, trust in digital health solutions remains a significant barrier to their adoption and goes way beyond security and privacy concerns. During this presentation, I will explore the nuances of building trust in digital health solutions and why it is becoming increasingly crucial that it is prioritised in the design and development process. I will share key insights on what factors can erode trust in digital health solutions gained from my research with patients and healthcare professionals. I will conclude the presentation by sharing some practical tips on how to build trust with your end users, paving the way for increased adoption and ultimately, improved health outcomes. This presentation will provide valuable insights for anyone invested in creating exceptional healthcare products that users trust and adopt.