Personas and customer journeys: adopting an outside-in approach to drive service excellence in healthcare and pharma (Workshop 4)

Value of personas and customer journeys in healthcare; Fit-for-purpose research: how to ensure data collection and analysis can support you with creating the deliverables); Designing and validating your deliverables; Tips for sharing your deliverables with key stakeholders; Using your deliverables and healthcare-specific creativity triggers to identify service gaps and ideate solution