In a perfect product development world, your team would have ample time and resources to take part in an iterative process with multiple rounds of formal research and design updates to ensure the product you’re creating will benefit your company and the product users. The reality of the world we live in, key business stakeholders want products created better and faster, for cheaper. At our UX consultancy, UEGroup, we’re confronted with this reality in almost every project we take on, and it’s our job to craft a process that works within our client’s budget and timeline while yielding the most valuable results. When working on medical products, the question for us becomes, “How do we make the most of limited resources and conduct research to ensure the design is still informed for this product and the next generation of products to deliver the best results to patients.