Long Live Information Architecture

Among the current trends in UX design, one of the most critical and foundational elements is being overlooked — information architecture (IA). Serving as the key to findability and task execution, in the midst of UX’s rise in the medical world, IA maintains its relevance and importance. This talk will review the evolution of UX, revisiting the core factors associated with IA and rediscovering the values and benefits driven by its application and its focus in our career tracks.