Design deliverables aim to improve human lives in some way, and thus we continuously seek to deeply understand those that use our healthcare services/products to ensure we add value for them. User Research is key to grow this empathy that can then be used to create and adapt our healthcare products/services to meet their evolving needs and contexts. These research-driven solutions can become key drivers of successful business outcomes and therefore one may assume that user research would be engrained in the development of every healthcare product/service, but this is not always the case. As many User Researchers and UX designers know, it can be a constant battle to push for patient-centricity and get buy-in from stakeholders for user research. Join me as I share the challenges faced and lessons learnt along the way growing the research maturity within our organization.
https://uxhealthcare.co/2022/wp-content/uploads/2019/08/uxhealthcare-logo.png 0 0 Theo Sauls https://uxhealthcare.co/2022/wp-content/uploads/2019/08/uxhealthcare-logo.png Theo Sauls2022-05-20 16:56:422022-05-23 13:54:20Growing the research maturity at a healthcare start-up