In what different ways can you use patient journey mapping? The best client cases that have been practiced by Patient Journey Lab will be explained to you. These three different cases will make clear how powerful patient journey mapping can be. And how different possibilities will come to life. The cases are from: 1) the municipalities of Alphen and Leiden, where patient journey mapping was used to improve the experience of inhabitants with dementia, 2) Santeon hospitals, where the journey of breast cancer patients was used to create innovative solutions for shared decision making, and 3) Catharina Cancer institute, where the redesigned entrance was inspired by mapping patient journeys.