Many health organisations and senior leaders within healthcare still think of design as the ‘colouring-in’ department – a nice to have if they’ve got some extra money. While design thinking and co-design are terms that are increasingly being used within healthcare, this can too often translate to a tick the box once off workshop that included a few end users.
In a future where budgets are tight and priorities move to “core” business how do we get design a seat at the healthcare c-suite table?
Former Digital Health Agency Executive Rachel de Sain will discuss her experiences in raising the profile of codesign activities including service design, cx/ux and design research amongst senior health leadership and ways to drive awareness, acceptance and adoption of Design as a crucial strategic priority for healthcare organisations.