In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design.
Techniques highlighted during the talk will include:
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Research Methodology – inclusive design approach, with focus on both users and healthcare professionals (as proxy to enhanced insight)
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Service Blueprinting – to ensure a whole service journey is considered
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Challenging Assumption – using evidenced-based influence to build the right thing
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Rapid Prototyping – iterative, mobile-first, muti-lingual design, all in accordance with strict NHS style guide