The session shares some of the successes and failures experimenting with film on ethnographic healthcare projects including: developing interactive journey maps, 360 immersive filmmaking (VR), using drones on fieldwork and doing co-creation work with patients and CEO’s. The presentation will share outputs from consumer healthcare studies in both established and emerging markets and show how the findings were designed to engage client teams. The presentation aims to be of practical value to any UX designers interested in filmmaking and immersive methods to capture behaviour, contextual data to help organisations better understand the reality of people’s lives.