I have chosen this topic because in today’s world, users’ needs are evolving very fast and we need to make design decisions that meet their needs. Unfortunately, some of us have circled back to using inadequate tools such as user personas to analyse and even visualize our research data which are stereotypical and surface-level information. I’m on a mission to get rid of inefficiencies in our UX processes, one at a time. Time for User Personas to go!