Designing for real, not ideal behaviour – The importance of UX in therapeutic software

Prescription digital therapeutics are still at an early stage. PDTs have the potential to improve the life of many patients living with chronic diseases, but designing PDTs comes with great responsibility. As designers, we are still learning how to design for critical use cases, prolonged use, and for how to design for trust in therapeutic software. In this session, we’ll share experiences from the design process in a diabetes care PDT project for a global pharma company.