Cracking the Code to Patient Engagement: How to design to help people change, create and maintain meaningful behaviors

Healthcare, like any consumer experience, relies on people to be informed, make decisions, and act. But simply delivering information to patients often isn’t enough for them to take this active role in their health. Vanessa Ruiz, Creative Director at Wolters Kluwer Health, will walk through how the design understanding of human behavior plus technology can help create sustainable behavior change. She will also bring to the table her first-hand expertise and discuss case studies showing us how she and her team create value and impact patients using their methodologies.