The “Digital Twin” model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the “Digital Twin” model on healthcare app testing and development, why it matters, and best practices to make implementation as seamless as possible. It will also cover a real-world case study about how a U.S. health system maximizes its value to redefine the patient experience in the digital era.