Designing inclusive healthcare services

There is currently a toxic rhetoric in the press that is largely based on misinformation. This is a harmful narrative which is making life really difficult for the trans community especially. We’ll be tabling a factual argument for why it’s important, regardless of your views, to design inclusive healthcare services. We’ll be sharing personal stories, […]

Modernising digital cognitive assessments by creating a design system

Cambridge Cognition is a leader in digital neuroscience, with over 15 years of experience. Our technology has been used in over 2500 clinical studies and cited in more than 100,000 papers worldwide. Our cognitive assessments span multiple areas of cognition, including working memory, social cognition and attention, and are used in both clinical and academic […]

Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience

The “Digital Twin” model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the “Digital Twin” model on healthcare app testing and […]


Based on industry health cases, these methodologies help organisations integrate service design into their agile production work and maximise cross-team collaboration and learning.

How Service Design is helping to eliminate Hepatitis C

In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design. Techniques highlighted during the talk will include: Research Methodology – inclusive […]

Miro interactions = Macro consequences : How excessive interactions and missing service elements can impact Patient Pathways and Service Timelines

Although the pandemic accelerated digital healthcare services there are still big gaps to utilising the right technology and using well designed systems in healthcare. Problems with the lack of interoperable systems, no unified view of patient records (duplicated records/summary records) causes serious issues and delays in patient diagnosis and treatment. The healthcare system (both NHS and […]

Can Lean UX approach change how healthcare products are build for the better?

In this talk, we will explore using modern Lean UX techniques to create better, safer and more user-friendly tools for clinicians. While working on a project to build a workflow tool for managing patient requests at scale in primary and secondary care institutions, we saw first-hand how little UX is prioritised and leveraged in a […]

Building an all-inclusive digital health implementation approach in low and middle-income countries

Digital health implementation in low and middle-income countries (LMICs) requires an all-inclusive user experience approach to ensure that digital health solutions are accessible and usable by all stakeholders. An all-inclusive user experience approach involves designing digital health solutions that meet the needs of diverse users, including patients, healthcare providers, and policymakers, regardless of their literacy […]