- DAY
09:00 - 09:40
Beyond UCD, an applied behavioural science approach in healthcare UX.
Digital healthcare is rapidly advancing in many areas, from patient support outcomes to clinical trials and connected devices. But do our UCD frameworks, processes and tools allow us to truly understand and solve for x when there are so many x's?. In this discussion, we'll examine how UX and behavioral sciences can and do work together to solve problems, that not only augment our UCD practices but provide us with ways to think differently to understand and approach complex UX healthcare scenarios.
Haydyn Phillips | UX Lead
09:50 - 10:30
Design Leadership During – Covid 19
The presentation describes the challenges that the leadership team faced as a result of embracing Virtual Working. I'd like to share some practical tips gleaned from my own experience, which I put into practice during this phase.
Alipta Ballav | Head of the Design Studio
10:40 - 11:20
Digital design for behaviour change
Digital solutions offer great promise to positively impact our health and wellness outcomes. Whether someone wants to drink more water or to manage their chronic conditions, the digital health market is growing rapidly, and people have plenty of app options to choose from. However, the apps’ mere existence does not guarantee a positive outcome.
Roxana-Maria Barbu | Senior Cognitive and Behavioural Experience Researcher
11:30 - 11:50
Break
12:00 - 12:40
The Value Of Virtual Care A strategic futures, research and design exploration
The COVID 19 pandemic necessitated a rapid implementation of virtual care within our healthcare system, generating previously unimagined levels of virtual care uptake and accessibility. The transition to virtual care revealed many benefits and rewards for both patients and providers including a reduction in cost, time saved, and greater protection from infection through a ‘replacement’ of discrete in-person ‘moments’ of care with digital interactions such as phone and video visits. But what else might be possible and what we might be able to design for a post-pandemic world.If healthcare systems are to capitalize on the affordances of digital health and technology solutions, we must continue to change and adapt how we consider the role of virtual care and technology across the care experience. Using design research and strategic foresight methodologies, this design research exploration proposes a more integrated care model. Extending digital health interactions across a broader spectrum of time and care modalities may have the potential to support patient-provider relationships through ongoing asynchronous connection and communication.
Melissa Frew | Designer and Researcher at UHN OpenLab
12:50 - 13:30
UX in Pediatric Biomedical Informatics
While UX is widely known across the IT industry and some corners of healthcare, it's relatively new to biomedical informatics. As a UX designer and researcher at one of the top pediatric hospitals in the world, I will share my journey with the audience and further, will showcase the breath of projects that I have been working on. From patient-facing mobile and web applications to life sciences software for researchers and scientists, the impact that UX can make on the quality of products developed by a biomedical informatics team is huge. The talk will also cover the human-centric approach used to conduct user research and across the design process. The overall purpose of this presentation is to share the golden opportunity and for the most part, hidden opportunity that the collaboration between human-computer interaction and biomedical informatics can bring but more importantly, to share a proven process model to integrate HCI/UX that can be applied across any hospital in the world.
Adriana Navarro Sainz | UX Design Researcher
13:30 - 14:00
Break
14:00 - 14:40
Content Fidelity in Usability Testing: A Case Study
For startups, speed is crucial. Havana of Florence Healthcare shares how her small team was able to conduct usability testing on a new clinical trials consent form tool despite the company having no infrastructure or resources for testing, difficulties in accessing end users, the challenges of a brand new market, seeking diverse subjects, and how they had to tweak the level of fidelity of the consent form to get real, genuine user insight. This talk will be followed by a facilitated discussion on how to overcome challenges in conducting usability tests.
Havana Nguyen | Senior User Experience Designer
14:50 - 15:30
Reimagining the patient and provider experience through strategic design
Poorly designed systems and processes are leading to bad patient experiences, poor health outcomes and healthcare workers suffering from burnout. This talk focuses on how a strategic approach to designing healthcare systems of the future can address these challenges and elevate the experience for both patients and healthcare provider staff. UX Design practitioners and Healthcare Industry Leaders looking to improve the experience and outcomes of their patients and healthcare staff.
Jaco van den Heever | MBA, B.com Informatics, Certified User Experience Practitioner
15:40 - 16:20
Service Design: Your (Not So) Secret Weapon To Deliver Great Experiences in the Age of COVID
Patient, provider, and caregiver experiences grounded in service design methods become uniquely powerful aids for navigating the changing landscape of health care and our mid pandemic world more generally. Aligning teams and processes around the delivery of patient- and customer-centered experiences is challenging, and service design methods help us take into account the full context of their experience, including the ecosystem of actors (human, physical, and technological infrastructure) that influence it. These methods, including ethnographic research, journey mapping, service blueprinting, value flow ecosystem mapping, and similar ways of developing a cohesive experience strategy, help us more clearly understand the current state of customer needs and ultimately, better patient experiences and outcomes even in a world with so much uncertainty where traditional service models become obsolete or undesirable.
Jen Briselli | EVP of Design Strategy
17:00