- DAY 1 : 11 April 2023
- DAY 2 : 12 April 2023
9:00 - 10:00
Championing innovation in healthcare: learnings from conducting UX research in academia
Academic research as informed many principles and methods in UX research which are used in a variety of settings. In fact, many academics are seeking to transition into industry roles in the hopes of better pay, progression, and opportunities to work in organisations that value their research staff. However, those transitioning out of academia are faced with stereotypes about what academic research looks like and concerns about whether these ways of working could translate to Agile product development environments.
In this talk, I will reflect on my experience as a Research Assistant designing and conducting evaluative user research on digital health interventions, and the practices I have taken into my work as a UX Researcher in the public healthcare sector. The purpose of this talk is to bring awareness to the diversity of academic research, and how we can embrace different ways of working to ensure digital health interventions address real-life problems and are developed at industry pace, but with consideration of ethics and safeguarding throughout the process.
Clarissa Gardner | UX Researcher
10:00 - 10:40
Building behavioural design systems for healthcare
Healthcare outcomes can be notoriously difficult to design for, patients, providers and those within the health-system all have different needs, requirements and responsibilities. UX and Behavioural Science professionals therefore, have their work cut out to create meaning and impact in how they deliver and create value for many groups. In this back-to-basics talk, we'll use the well established design system analogy to understand how we can adopt better UX and behavioural approaches as default, potentially raising the bar in our healthcare UX skills.
Haydyn Phillips | Director of User Experience
10:40-10:55
Break
11:00 - 11:40
Sponsors Session
Sponsor Session | To be confirmed
11:40 - 12:30
Get rid of those fictional user personas! Synthesize like a pro.
I have chosen this topic because in today's world, users' needs are evolving very fast and we need to make design decisions that meet their needs. Unfortunately, some of us have circled back to using inadequate tools such as user personas to analyse and even visualize our research data which are stereotypical and surface-level information. I'm on a mission to get rid of inefficiencies in our UX processes, one at a time. Time for User Personas to go!
Grace Ademola-Adenle | Senior Product Designer
12:30-13:15
Lunch
13:20 - 14:00
Not all software products are regulated equally.
Medicine and machine learning is a constant and prevailing topic. AI/ML can be utilized in numerous ways to improve hospital efficiency and patient outcomes. However, it's critically important to build safe and effective software products and UX can play a large role in its evolution and evaluation. Short vignettes from a UX team that helped AI teams at Mayo Clinic relate to end users deeper and with more contextualized insight, would be presented in this session. Key learnings from these brief case studies would encourage new considerations especially at the early stages of model development.
Kristelle Jose | Senior Experience Design Researcher
14:00 - 14:40
Can Lean UX approach change how healthcare products are build for the better?
In this talk, we will explore using modern Lean UX techniques to create better, safer and more user-friendly tools for clinicians. While working on a project to build a workflow tool for managing patient requests at scale in primary and secondary care institutions, we saw first-hand how little UX is prioritised and leveraged in a clinical environment and how much opportunity exists to bring value to healthcare with great design. We will delve into the design and development process of the product, highlighting key user research principles that led us to the insights that informed our design decisions.
Tuba Sucu | Senior UX Researcher
& Michaela Peicheva | Product Manager
14:40-15:00
Break
15:00 - 15:40
Keynote
Keynote | Title to be confirmed
Closing
9:00 - 10:00
Why delivering trustworthy digital health experiences matters more than ever
Whilst the digital revolution is transforming the healthcare industry, trust in digital health solutions remains a significant barrier to their adoption and goes way beyond security and privacy concerns. During this presentation, I will explore the nuances of building trust in digital health solutions and why it is becoming increasingly crucial that it is prioritised in the design and development process. I will share key insights on what factors can erode trust in digital health solutions gained from my research with patients and healthcare professionals. I will conclude the presentation by sharing some practical tips on how to build trust with your end users, paving the way for increased adoption and ultimately, improved health outcomes. This presentation will provide valuable insights for anyone invested in creating exceptional healthcare products that users trust and adopt.
Dr Claire Hamlet | Health Psychologist and User Researcher
10:00 - 10:40
How Service Design is helping to eliminate Hepatitis C
In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design.
Techniques highlighted during the talk will include:
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Research Methodology - inclusive design approach, with focus on both users and healthcare professionals (as proxy to enhanced insight)
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Service Blueprinting - to ensure a whole service journey is considered
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Challenging Assumption - using evidenced-based influence to build the right thing
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Rapid Prototyping - iterative, mobile-first, muti-lingual design, all in accordance with strict NHS style guide
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Quality Design Standards - preparing work for a GDS service assessment.
Alex Barker | Lead Design Consultant
10:40-10:55
Break
11:00 - 11:40
Sponsors Session
Sponsor Session | To be confirmed
11:40 - 12:30
Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience
The "Digital Twin" model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the "Digital Twin" model on healthcare app testing and development, why it matters, and best practices to make implementation as seamless as possible. It will also cover a real-world case study about how a U.S. health system maximizes its value to redefine the patient experience in the digital era.
Emily Yan | Product Marketing Manager
12:30-13:15
Lunch
13:20 - 14:00
Modernising digital cognitive assessments by creating a design system
Cambridge Cognition is a leader in digital neuroscience, with over 15 years of experience. Our technology has been used in over 2500 clinical studies and cited in more than 100,000 papers worldwide. Our cognitive assessments span multiple areas of cognition, including working memory, social cognition and attention, and are used in both clinical and academic studies. Case study of a modern approach to improving UX in healthcare
Anais Hristea | UX Developer
14:00 - 14:40
Let’s talk about sex…again
In 2020 Emma worked to ensure the Covid-19 vaccination booking service was inclusive for people of any sex or gender. Since then she’s been an active trans ally through her work and her activism online. This is version 2.0 of a talk Emma has given many times that brings together her experience in the NHS, with her more recent experience working with charities, to ensure our country is providing equitable healthcare that is safe for all.
Emma Parnell | Head of Design
14:40-15:00
Break
15:00 - 15:40