- DAY 1 : 11 April 2023
- DAY 2 : 12 April 2023
9:00 - 10:00
The Good, The Bad & The Ugly – Usability Lessons From National Healthcare Apps
Danny will shine a light on the impact of digitalisation on public health services, specifically through the lens of delivering great user experiences and better patient care with healthcare apps.
Danny Bluestone | CEO & Founder
10:00 - 10:40
Building behavioural design systems for healthcare
Healthcare outcomes can be notoriously difficult to design for, patients, providers and those within the health-system all have different needs, requirements and responsibilities. UX and Behavioural Science professionals therefore, have their work cut out to create meaning and impact in how they deliver and create value for many groups. In this back-to-basics talk, we'll use the well established design system analogy to understand how we can adopt better UX and behavioural approaches as default, potentially raising the bar in our healthcare UX skills.
Haydyn Phillips | Director of User Experience
10:40-10:55
Break
11:00 - 11:40
Why delivering trustworthy digital health experiences matters more than ever
Whilst the digital revolution is transforming the healthcare industry, trust in digital health solutions remains a significant barrier to their adoption and goes way beyond security and privacy concerns. During this presentation, I will explore the nuances of building trust in digital health solutions and why it is becoming increasingly crucial that it is prioritised in the design and development process. I will share key insights on what factors can erode trust in digital health solutions gained from my research with patients and healthcare professionals. I will conclude the presentation by sharing some practical tips on how to build trust with your end users, paving the way for increased adoption and ultimately, improved health outcomes. This presentation will provide valuable insights for anyone invested in creating exceptional healthcare products that users trust and adopt.
Dr Claire Hamlet | Health Psychologist and User Researcher
11:40 - 12:30
Keynote
Schedule – London Conference 2023 |
12:30-13:15
Lunch
13:20 - 14:00
Building an all-inclusive digital health implementation approach in low and middle-income countries
Digital health implementation in low and middle-income countries (LMICs) requires an all-inclusive user experience approach to ensure that digital health solutions are accessible and usable by all stakeholders. An all-inclusive user experience approach involves designing digital health solutions that meet the needs of diverse users, including patients, healthcare providers, and policymakers, regardless of their literacy level, language, or cultural background. Based on some findings from his PHD thesis, Reuben will present strategies to apply an all-inclusive user experience towards digital health implementation in LMICs.
Reuben Mugisha | PHD Student / Researcher
14:00 - 14:40
Can Lean UX approach change how healthcare products are build for the better?
In this talk, we will explore using modern Lean UX techniques to create better, safer and more user-friendly tools for clinicians. While working on a project to build a workflow tool for managing patient requests at scale in primary and secondary care institutions, we saw first-hand how little UX is prioritised and leveraged in a clinical environment and how much opportunity exists to bring value to healthcare with great design. We will delve into the design and development process of the product, highlighting key user research principles that led us to the insights that informed our design decisions.
Tuba Sucu | Senior UX Researcher
& Michaela Peicheva | Product Manager
14:40-15:00
Break
15:00 - 15:40
Championing innovation in healthcare: learnings from conducting UX research in academia
Academic research has informed many principles and methods in UX research which are used in a variety of settings. In fact, many academics are seeking to transition into industry roles in the hopes of better pay, progression, and opportunities to work in organisations that value their research staff. However, those transitioning out of academia are faced with stereotypes about what academic research looks like and concerns about whether these ways of working could translate to Agile product development environments.
In this talk, I will reflect on my experience as a Research Assistant designing and conducting evaluative user research on digital health interventions, and the practices I have taken into my work as a UX Researcher in the public healthcare sector. The purpose of this talk is to bring awareness to the diversity of academic research, and how we can embrace different ways of working to ensure digital health interventions address real-life problems and are developed at industry pace, but with consideration of ethics and safeguarding throughout the process.
Clarissa Gardner | UX Researcher
Closing
9:00 - 10:00
Miro interactions = Macro consequences : How excessive interactions and missing service elements can impact Patient Pathways and Service Timelines
Although the pandemic accelerated digital healthcare services there are still big gaps to utilising the right technology and using well designed systems in healthcare. Problems with the lack of interoperable systems, no unified view of patient records (duplicated records/summary records) causes serious issues and delays in patient diagnosis and treatment. The healthcare system (both NHS and Private) now has a vast backlog of patients waiting for diagnosis and treatments. To address these challenges, it is important to consider the principles outlined by the Care Quality Commission (CQC) in their evaluation of healthcare providers.
Carla Francesca Downes | Service Designer
10:00 - 10:40
How Service Design is helping to eliminate Hepatitis C
In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design.
Techniques highlighted during the talk will include:
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Research Methodology - inclusive design approach, with focus on both users and healthcare professionals (as proxy to enhanced insight)
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Service Blueprinting - to ensure a whole service journey is considered
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Challenging Assumption - using evidenced-based influence to build the right thing
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Rapid Prototyping - iterative, mobile-first, muti-lingual design, all in accordance with strict NHS style guide
Alex Barker | Lead Design Consultant
10:40-10:55
Break
11:00 - 11:40
FLOW and FORM
Based on industry health cases, these methodologies help organisations integrate service design into their agile production work and maximise cross-team collaboration and learning.
John Knight | Doctoral Candidate – Service Design Practice
11:40 - 12:30
Get rid of those fictional user personas! Synthesize like a pro.
I have chosen this topic because in today's world, users' needs are evolving very fast and we need to make design decisions that meet their needs. Unfortunately, some of us have circled back to using inadequate tools such as user personas to analyse and even visualize our research data which are stereotypical and surface-level information. I'm on a mission to get rid of inefficiencies in our UX processes, one at a time. Time for User Personas to go!
Grace Ademola-Adenle | Senior Product Designer
12:30-13:15
Lunch
13:20 - 14:00
Modernising digital cognitive assessments by creating a design system
Cambridge Cognition is a leader in digital neuroscience, with over 15 years of experience. Our technology has been used in over 2500 clinical studies and cited in more than 100,000 papers worldwide. Our cognitive assessments span multiple areas of cognition, including working memory, social cognition and attention, and are used in both clinical and academic studies. Case study of a modern approach to improving UX in healthcare
Anais Hristea | UX Developer
14:00 - 14:40
Designing inclusive healthcare services
There is currently a toxic rhetoric in the press that is largely based on misinformation. This is a harmful narrative which is making life really difficult for the trans community especially. We'll be tabling a factual argument for why it's important, regardless of your views, to design inclusive healthcare services. We'll be sharing personal stories, case studies and best practice while demonstrating the clinical risk of not doing this work.
Emma Parnell | Head of Design
& Lee Brown | Patient Experience Facilitator
14:40-15:00
Break
15:00 - 15:40
Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience
The "Digital Twin" model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the "Digital Twin" model on healthcare app testing and development, why it matters, and best practices to make implementation as seamless as possible. It will also cover a real-world case study about how a U.S. health system maximizes its value to redefine the patient experience in the digital era.