09:00 - 09:40

How can we demystify innovation whilst remaining empathic, inclusive and accessible?

When you have all the stakeholders in the same room trying to solve problems, they all have their own unique perspectives, and consequently different views of what the problem is. It can be time-consuming, and difficult to remain productive and move the process forward and towards solutions. Using 3 steps before each iteration of product development, you can assemble one cohesive picture from everyone's pooled knowledge and expertise.

Nabila Khalid | Founder

09:50 - 10:30

Combining principles of human-computer interaction (HCI) and patient and public involvement (PPI) to understand patient lived experience: a case study in self-tracking technology for Bipolar Disorder

Bipolar Disorder (BD) is a complex, cyclical and chronic mental illness where self-tracking is central to self-management. Mobile technology has been leveraged to support self-tracking. Limited research has investigated the patient experience of self-tracking in BD, and it is unclear how the “normative ontology” that is seen in existing self-tracking technology discourses (e.g. the Quantified Self movement) is applicable to the domain of mental health. Combining principles of patient and public involvement (PPI)—a staple research design principle in mental healthcare—with design and HCI-oriented research approaches, we conducted interviews and workshops with people with lived experience of BD to explore reasons and methods for self-tracking, and challenges and opportunities for technology. Our results describe recommendations for the design of self-tracking mental health technology. We also reflect upon the complex role of researchers working at the intersection of emerging mental health technologies, the principles of PPI, UX and HCI research.

Shazmin Majid | UX Lead

11:00 - 11:40

How to keep your growing product patient-centric

Patient-centricity is key in our design process. However, it can be challenging to get direct access to patients' insights. This presentation aims to give other products teams concrete examples, do & don'ts and takeaways, to be inspired about what to do next and promote patient-centricity in their product. As the presentation will focus especially on quantitative user research, it will particularly be relevant for product teams who are building a service used by patients.

Julie Pronzac | Senior UX Designer

11:50 - 12:30

Scaling Humanitarianism: lessons from the field

In 2020 One Shot Immersive launched a VR mass casualty triage training experience in Yemen, a country that continues to endure the worlds worst humanitarian crisis. Following this world first, further training was carried out with the WHO in Somalia, Somaliland and Yemen in 2021. The company also released a translasted version of a "Stop The Bleed" training video for Ukraine early in 2022. The company has created a life saving tool for the world's most disadvantaged populations. But there is no money in saving poor lives. This is the story of a failed business, a humanitarian success and a long list of lessons learnt. It is both a heartwarming and heartbreaking story of collective human endeavour and a tech industry that currently exists for value over values. I will propose a model of humanitarian innovation that acknowledges our weaknesses and aims to harness the best of us.

James Gough | Chief Operating Officer

13:00 - 13:40

Hits and misses – experimental techniques in video ethnography

The session shares some of the successes and failures experimenting with film on ethnographic healthcare projects including: developing interactive journey maps, 360 immersive filmmaking (VR), using drones on fieldwork and doing co-creation work with patients and CEO’s. The presentation will share outputs from consumer healthcare studies in both established and emerging markets and show how the findings were designed to engage client teams. The presentation aims to be of practical value to any UX designers interested in filmmaking and immersive methods to capture behaviour, contextual data to help organisations better understand the reality of people's lives.

Nick Leon | Ethnographer

13:50 - 14:30

Championing Global Users and Colleagues in Healthcare UX

As part of a large, global organization with headquarters in the US, Jody has seen first hand how end users around the world can be significantly hindered by US-centric product development. At best, they're confused by internationalization issues; at worst, they're unable to complete clinical workflows safely and effectively. As Cerner has grown their UX team presence outside of the US, Jody has also witnessed cross-cultural challenges for associates and teams within the company. In order to understand these problems internally and externally, Jody conducted interviews with 55 colleagues around the world. The insights from this data have illuminated opportunities for improving how her team can design and develop products for their global clients, but also how they can work more empathetically and effectively across countries. Jody will share themes from her findings that are relevant for anyone who is working with global teams and/or clients, plus the steps she is taking to drive change in process and culture within her organization.

Jody Butts | Senior User Experience Manager

15:00 - 15:40

Solve for the right problem: Avoid Attempting to Retro-Fit Your Healthcare App to Fit Unidentified Clinical Problems

In healthcare, half the challenge is understanding the problem. Many organizations set out to develop applications to help improve clinical efficiency and/or patient outcomes but many are unsuccessful. Wherein lies the problem? In many cases, we found that the development team may have different understanding of the problem to the healthcare providers; it is this fragmented approach that leads to low adoption and lack of stickiness. In this talk, we unpack some effective research methods to avoid falling into the same trap.

Shada Azodi, MBA | Research Director

09:00 - 09:40

Lessons from the front line – Effective methods for engaging change, designing, and scaling-up innovation within complex health systems

Despite the pressing need for innovation across the health journey, it can be incredibly difficult to embed innovation and achieve successful change within complex health systems. In this session, we’ll explore the opportunities and challenges for implementing user-centred health system and technology innovation. Using case studies and bringing real-world experience from diverse health care settings, specific strategies for achieving successful innovation will be highlighted in the following key areas. Engaging and empowering change with health system users and stakeholders. Effective co-design, user research, and iterative development. Clinically informed health technology product design and implementation.

Dr. Charlotte Wu | Head of Clinical Product

09:50 - 10:30

Extending reality for patients through XR

An exploration of the challenges I faced when developing a patient focused Extended Reality (XR) health information platform. A talk for healthcare professionals and developers who are excited by this emerging technology, providing a demystification of the underlying technology, and preparation for real world challenges in deploying XR for healthcare.Sharing insights into the trials and tribulations of developing patient focused Extended Reality (XR) solutions. Sharing from my own experiences of working on products that are currently being used to deliver positive clinical outcomes.

Caius Eugene | Technical Lead

11:00 - 11:40

A human-centered approach to AI Strategy

Today AI has a broad business purpose. However, many companies still fail to operationalize AI because they cannot craft a well-defined AI strategy around their business objectives. Over the talk, I will share how I created a systematic human-centered framework for AI strategy in IBM. By combining strategy, data storytelling, and AI skills, this method aims at humanizing algorithms and machine learning. This approach seeks to solve the most common challenges that organizations face: crafting a tangible vision that acts as a catalyst for implementing AI solutions based on humans’ needs. By using bespoke design thinking tools and data storytelling, companies can illuminate how to adopt AI to achieve their strategic imperatives by communicating the business value of the solutions across an entire organization.

Mara Pometti | AI Strategist

11:50 - 12:30

Clinicians in pain – diagnosing and treating problem tech in A&E

A&E is a highly complex, varied and fast-paced environment, with over 25 million attendances each year in England alone. With complaints from clinicians about slow computers in A&E, we decided to get under the covers and spent several weeks in A&E to find out what was really going on. Our research was conducted across three major emergency departments and included ethnography, interviews and a time and motion study. From this we reimagined how clinicians interact with IT and co-designed a prototype solution. Our joint objectives were to reduce clinician stress and frustration, whilst improving efficiency, patient flow, and patient care. In this talk we share our approach to discovery, the key insights from the heart of A&E, and how we co-designed a solution that strongly resonated with the users.

Paul A. Rawson | Head of Digital Service Design

13:00 - 13:40

Applying Clinical UX Research in Digital Pharma’

Despite being a cornerstone of the product design process, Clinical UX Research remains largely undervalued and underutilised in the digital pharmaceutical space. This has become pronounced as the pharmaceutical sector journeys through an era of significant digital transformation; many organisations attempting to harness digital to reach their existing and new audiences are experiencing unsuccessful product launches and low scores on user experience measures. At best, these types of product failures represent significant inefficiencies and at worst, a risk to patient safety. During this talk I will outline what Clinical UX Research really is and why it is important in digital pharma, present some interesting data on the landscape of digital pharma, and outline the steps required to practically apply Clinical UX Research within digital pharma teams.

Jack Burton | Health Psychologist and Clinical UX Researcher

13:50 - 14:30

Service Design approach to solving design problems

User-centred design is not just about focusing on the patient. For Healthcare services, the layer of internal users (how they operate to deliver value to patients) is extremely important. The designer, but more importantly the main stakeholder of The CURE project from Health Innovation Manchester will be on stage. We will talk about how we used a Service Design approach to understand their perspective and develop solutions to a design problem we found.

Krzysztof Ożóg | Service Designer

& Jane Coyne | Programme Manager

14:50 - 15:30

Look below the water line – beyond the tip of inclusiveness

As UX professionals involved in designing healthcare services or developing digital products, we are responsible for ensuring our design of products and services can meet the needs of all users; otherwise, we will unintentionally widen the gap of inequality among certain groups. Furthermore, as technology advancement in healthcare progresses, more people today will have to rely on digital healthcare products and services irrespective of their context and abilities their abilities. Thus, this presentation aims to drive the engagement and commitment of UX professionals to creating accessible healthcare services and products.

Olanrewaju(Lanre) Jerry-Ijishakin | User Experience Researcher

& Roxana-Maria Barbu | Senior Cognitive and Behavioural Experience Researcher