The Psychology of Trustworthy Digital Experiences

When it comes to healthcare technology, trust is everything. If patients do not trust a product or the people behind it, they will likely become reluctant or non-users. Moreover, if users feel betrayed by technology – if it does not meet their needs or is inconvenient – they might leave and never return: Once trust is lost, it is hard to regain. Learn five key lessons from motivational psychology that you can use to build digital health products that are worthy of users’ trust.

The faster we are, the more we can help (real humans to get well sooner)

How can UX-designers succeed in agile healthcare-project setups? How can the dream of building great patient-centred products in a ridiculous tempo become a reality?

I’ll tell the honest story about a 2+ years rollercoaster ride of working on the realisation of that endeavour – from an on-the-project-ground point of view. While stating the highs and lows of the journey, the talk will focus on five key challenges that came up in agile setups and how they were solved in the teams.

UX for AR: Brain Surgery with Augmented Reality

The ventricular puncture is a critical and challenging brain surgery as the surgeon cannot see the tissue he punctures. Our AR research project HoloMed aims at supporting the surgeon with AR holograms at every step of the procedure. We discuss our iterative HCD approach, UX principles for AR that apply to the medical setting and implications for future use.

Behaviour Analysis

In this short presentation Martina will introduce a theory regarding basic psychological needs and the resulting method for behaviour analysis, which is currently used in the practice of Systemic Psycho-Therapy. She will elaborate on a simplified version of the method, that was developed and customised for the UX-practice in a business-, rather than a clinical-context.

This will leave participants with a practical exercise that helps to not only develop a deeper understanding of their Customers’ psyche, but will also help enhance their empathy towards potential Users and hence broaden their innovation-horizons.

No preliminary knowledge about Psychology or UX is needed, as this exercise can be applied in any context, in which one strives to uncover the deeper levels of human motivation and psyche.

What if your doctor could prescribe an app instead of a pill to you?

Perspectives is an app that delivers cognitive behavioral therapy for conditions like OCD, depression, and anxiety. It is currently under clinical trial towards FDA clearance at Massachusetts General Hospital in Boston. If its efficacy is proven, clinicians will be able to prescribe it to their patients. What does it mean for an app to go through a journey previously reserved for pills and medical devices? What changes when designing an app as a clinical treatment? How do you conduct user research among people with a diagnosis? These are some of the topics we will touch on in this talk.

Adventures in Surgical UX

For the last four years, I’ve been collaborating with a provider of a 3d fusion imaging platform for endovascular surgery, working together on evolving the platform through the application of human-centred design method and practice. In this session I’ll talk about how research, interaction design and service design have all played their part in the platform development, based on a singular purpose – to improve the patient experience.

Connecting Patients to Doctors

Building healthcare that is accessible, dependable and at a fraction of today’s cost!

Founded in 2011, Zava is one of the largest digital healthcare providers in Europe, providing close to 4 million treatments across five European markets.
Zava removes barriers to healthcare by making the process of getting treatment more efficient and convenient. Zava’s online services offer safe, reliable access to healthcare advice and treatment.

Our mobile team has built an app that connects patients to the registered doctors, information and medication they need. By harnessing multiple technologies this new product makes the process of getting treatment easier than ever.
This talk shares the team’s journey and explains how UX, product and clinical staff worked together to broaden Zava’s service offering and ultimately help more people get the care they need.

Designing Safe Visualizations for Patient Data

Small design details can have big consequences in the perception of clinical data. Today’s tools can transform numbers into graphs with the click of a button, but they can’t ensure patient safety. Jody will share guidelines for creating safe, effective, and accessible healthcare data visualizations based on over five years of experience.

Holistic Service Design for a better Patient Experience

Siemens Healthineers and will show the potential of a holistic view on Patient Experience, showcasing an extensive user research project on the process of an MRI scan. The project investigated the needs and pain points of both patients and medical staff from end to end – from first symptoms to resulting therapy – and illustrated potential for future services that far exceeds Siemens Healthineers’ core business.

Integrating Use Risk in UX development

Humans make errors. Sometimes errors can lead to severe consequences. Some of those might have been avoided by a better design. To identify which user actions can lead to errors, and where design can mitigate consequences, a use risk analysis has to be integrated into the UX process. Risk Management / UX have to work hand in hand, to deliver the best design.