Tuba Sucu
Tuba Sucu is a UX Researcher with 7 years of experience in complex problem spaces; education, healthcare and fulfilment technology. She enjoys collaboration for problem-solving, and listening deeply and likes driving decision-making by connecting the dots and empowering the team with the insights they need. Tuba is passionate in her role as UX Research professional where she uses her teaching background and experience in different domains to help build a future in which technology better meets human needs. She is an expert in bringing rigour and depth to user research insights. She is also being trained in lego car building by her two amazing sons.
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Let’s talk about sex…again
In 2020 Emma worked to ensure the Covid-19 vaccination booking service was inclusive for people of any sex or gender. Since then she’s been an active trans ally through her work and her activism online. This is version 2.0 of a talk Emma has given many times that brings together her experience in the NHS, with her more recent experience working with charities, to ensure our country is providing equitable healthcare that is safe for all.
Michaela Peicheva
Michaela pivoted her career from an operator focused on building a company from scratch to building products from scratch. Taking something from 0 to 100 is her bread & butter. She started her journey in an AgriTech start-up that scaled from 5 to 70 people, 2.5M users, and 4 countries. That journey embedded a deep belief in learning quickly by testing often and always being in touch with your users. She brought that to healthcare and spent the last year and a half building a user-centric workflow tool for clinicians as a Product Manager. By putting good UX at the centre of what they did, the team developed a huge value-add in a short span of time. How can healthcare change if we did more of that?
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Modernising digital cognitive assessments by creating a design system
Cambridge Cognition is a leader in digital neuroscience, with over 15 years of experience. Our technology has been used in over 2500 clinical studies and cited in more than 100,000 papers worldwide. Our cognitive assessments span multiple areas of cognition, including working memory, social cognition and attention, and are used in both clinical and academic studies. Case study of a modern approach to improving UX in healthcare
Emily Yan
Emily Yan is a product marketing manager at Keysight Technologies. Her product Eggplant is an intelligent test automation platform empowering healthcare organizations to ensure an exceptional digital experience for patients. Emily has an undeniable passion for technological innovations. Prior to joining Keysight, she worked on AI and big data marketing campaigns across multiple industries. Emily has an MPA degree from Columbia University and holds bachelor’s degrees from the University of California, Berkeley in the fields of applied mathematics and economics.
Other Speakers
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Beyond Basics: How the Digital Twin Model Can Transform Patients’ Digital Experience
The “Digital Twin” model is a rapidly growing area of enterprise investment, with Gartner predicting a two-digit growth rate until 2031. It also brings numerous opportunities to improve the digital experience for patients and physicians alike. My presentation will provide actionable insights into the influence of the “Digital Twin” model on healthcare app testing and development, why it matters, and best practices to make implementation as seamless as possible. It will also cover a real-world case study about how a U.S. health system maximizes its value to redefine the patient experience in the digital era.
Anais Hristea
Anais is a UX Developer in the R&D department at Cambridge Cognition, based in the UK. Having worked before as UX and Product Designer in urgent care and fintech, her passion behind her role comes from a genuine curiosity and fascination towards the psychology behind our interactions with the digital world. As part of Cambridge Cognition, she is currently focused on improving cognitive assessments for clinical trials in neuroscience research. Working in an industry that usually doesn’t focus on UX, she is constantly exploring the dynamics of a UX practice within a research company.
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Clarissa Gardner
Clarissa Gardner is a UX Researcher at the National Institute for Health and Social Care (NICE), working as part of the Product Development team who support the organisation’s digital transformation objectives. Previously a Research Assistant in Digital Health at the Institute of Global Health Innovation at Imperial College London, and a Clinical Trial Practitioner for the 100,000 Genomes Project in the NHS, Clarissa has experience conducting research in a variety of health and care contexts. Clarissa has conducted and published evaluative UX research on digital health interventions as well as participatory design research to address health inequalities in traditionally underserved communities.