Think like an Astronaut to propel digital transformation through design

During the day, for the past 4 years I’ve fostered digital transformation as a human-centered designer and, more recently, as an organizational change manager for life sciences. While, during the night, for the past 4 years I’ve developed a project called Wide Time, that explores time distortion in long term missions in Space, and I became the […]

The Goldilocks Zone of Digital Health: Getting both Security and Accessibility Just Right

Users of digital health tools require a uniquely high standard of security and accessibility, but these two critical features sometimes conflict. Secure experiences require more friction, while accessible ones require less. Is there a way to design a secure and accessible digital health experience that is “just right?” My work at multiple healthcare organizations (CVS […]

Rethink immersive experiences with Conversational AI

As we look ahead to the future, toward some version of a ‘metaverse’, more attention than ever is being paid to the opportunities of immersive tech. Now AI technologies like ChatGPT offer the chance to interact with virtual beings/generative agents in a hyper-real, but astonishingly natural way. The pace of these changes means we now […]

Who sees blind people? The UX of being vision impaired in a seeing world

Wouldn’t it be great if there was an app for blind people to completely navigate the world with? Probably not. They are already pretty good at doing that. The real problem is that the sensory unimpaired population doesn’t see them. The consequence is social isolation and economic hardship. Let’s try to open our eyes for […]

Designing For Complex UIs

Vitaly Friedman

Not much can surprise you when it comes to interface challenges, doesn’t it? You can design a decent card, a well-rounded accordion and an exquisite hamburger navigation. But what if there are slightly more complex UX challenges ahead of us? How do we make the accessible to everyone around the world? What if you are […]

Redesigning the clinician-experience in Polish healthcare

Over 24 000 medical staff users in 45 hospitals and 20 clinics. Countless functionalities in a 20-year-old interface, with ever-changing requirements. How to design a data and actions heavy interface, that should be nearly transparent and maximally useful? In my talk, I will walk you through the complete design process of a hospital operating system, […]