Amsterdam Conference Schedule
18 - 19 June 2024
Inspirational talks from leaders in healthcare, user experience, design & technology. Our international speakers will cover a variety of topics in healthcare technology and services. We expect to see a range of other disciplines including product managers looking to improve the experience of their applications and existing designers interested in progressing their careers.
Wendy Johansson
Co-founder + Chief Product & Data Officer
Keynote: Designing for Trust: Where Health Starts.
Discover the critical nexus between designing for trust and accessible healthcare solutions for underserved populations. We’ll discuss strategies to cultivate trust, enhance access, and ensure inclusivity in health tech, leveraging examples of equity in healthcare from the USA.
Dian Wessels
Danny den Hamer
Breaking barriers in clinical trial searching through the power of AI
Clinical trials are often a last resort for patients with an unmet medical need. Physicians can overlook this option due to time and resources required to conduct trial searches. This is why myTomorrows developed TrialSearch AI, a ground-breaking tool that uses the power of LLMs. It matches patient data with trial criteria and saves up to 90% time for physicians. Join us for a demo, exploring our UX decisions based on tests with 100+ physicians globally.
Tea Break
Łukasz Borowiecki
Let's build a better UX for using AI
Currently, the most convenient way to interact with AI is through chat. However, this is an imperfect method of interaction with AI – for longer conversations, users must scroll through the chat to check previous responses, humans must draw conclusions and have context in mind, and humans must steer the interaction. A better UX should assist the user – displaying all contextual information, providing sources used by AI, and generating summaries. During the speech, I will demonstrate how to organize the AI user experience and embed it within the context of current technological limitations of AI.
Dr Alexandra Redmann
Leveraging AI for Employee Support in Healthcare
The application of AI in the healthcare sector holds immense promise for augmenting the capabilities of employees and enriching interactions with patients. For instance, AI search can assist employees by quickly retrieving the most relevant information. Similarly, Conversational AI can facilitate communication with patients or customers. Despite its potential, applications of Generative Artificial Intelligence (GenAI) within the healthcare sector often remain experimental. This is largely due to critical challenges such as the generation of hallucinations or a lack of transparency.
Lunch Break
Antonia Lorz
How to achieve the best UX maturity level in a healthcare IT organization? - A method for assessing which measures need to be taken
A growing number of companies strive to improve their user experience (UX) maturity. In healthcare IT this is especially relevant to ensure safe and efficient patient care as well as regulatory compliance. Following the guidance of existing UX maturity models, our organization took various measures like hiring a team of UX designers and researchers, establishing UX processes, and providing UX training, which led us to medium UX maturity levels after several years. But to grow our organizational UX maturity to the highest levels, the guidance existing UX maturity models provide is vague since much depends on a company’s unique needs and circumstances.
Sytse Goverts
Insights from remote patient monitoring in primary care
We are all too familiar with currently occurring socio-economic shifts: A greying and less active population combined with increasingly strained healthcare budgets will require us to take a diJerent approach than that of traditional healthcare. For innovation to take place within this space we need solutions that are tried and tested on the ground with healthcare professionals and engaged patients alike.
Tea Break
Ilayda Küçükosmanoğlu
Breaking Barriers: From Patient Dreams to Innovative Healthcare
Closing
Melissa Nguyen
The Art of Listening: A Cancer Center's Journey to Patient-Centered Products
The in-house UX team at a cancer center will share practical strategies for implementing a patient-centered product development process. We will focus on how we built a patient-powered feedback repository utilizing atomic UX principles and diversified our research channels to design for every individual in the cancer journey.
Atike Pekel
Designing for Cognitive Impairment: An Inclusive Approach
As our population ages and more people experience cognitive decline due to conditions like strokes and Alzheimer’s, it’s clear that we need enhanced digital solutions to help them. While there are many accessibility guidelines out there, they often don’t fully address the needs of those with cognitive challenges. I will share insights and lessons learned from developing applications aimed at assessing cognitive decline and assisting users in managing related challenges, particularly memory impairments. We aim to explore how we can create more effective and inclusive digital health tools for those living with cognitive impairment and the healthcare professionals who take care of them.
Tea Break & Networking
Miles Johnson
GenAI As An Agent of Inclusion
This talk will reposition generative artificial intelligence (GenAI) as more than an agent of corporate efficiency, but rather as an agent of inclusion for everyday people. This talk will draw from a recent project on old-age care support, Nui Care, to showcase real examples of GenAI in this role.Thoughtful design not only improves the accessibility and usability of digital tools in healthcare. Design Thinking can unravel users’ true needs to create tools that empower individuals to take control of their health journey; support self-management and shared decision-making. Using two cases, we show how we as designers go beyond designing digital tools for existing care pathways. We will outline how design can play a crucial role in facilitating self-management and empowering individuals to achieve their health goals
Beatrijs Van Hoof
Empowering people in Healthcare
Lunch Break
Angeliki Makri
Patient-Centric Transformation: Creating Value in Healthcare Design
Explore how prioritizing patient needs drives innovation in healthcare design, creating solutions that add tangible value and improve user experience
Dieuwertje Drexhage
Co-creation of the reusable vacuum extractor, vela®.
Tea Break
Sigrid Berge van Rooijen
The European Health Data Space: A New Era for Clinical Data Management
The European Health Data Space (EHDS) announces a new era in healthcare, integrating digital solutions to enhance accessibility, efficiency, and quality of care. Through streamlined data sharing, patients gain greater control over their health information, while healthcare professionals benefit from improved diagnosis and treatment options. The EHDS also facilitates cross-border exchange of health data for research and innovation, fostering collaboration and driving advancements in medical science. Regulatory amendments ensure interoperability, cybersecurity, and data protection, laying the foundation for secure and standardized data exchange. With the advent of EHDS, the role of Artificial Intelligence (AI) becomes increasingly important, revolutionizing clinical data management. AI-driven analytics optimize workflows, predict outcomes, and ensure regulatory compliance, while also facilitating product development and enhancing data quality. Despite its transformative potential, ethical considerations surrounding data privacy and responsible innovation must be addressed to realize the full benefits of AI within the EHDS.
Closing