Nick is an ethnographer. He is the founder of Naked Eye and a pioneer of ethnographic film methods to understand human behaviour. He trained as a Human Factors designer on the MSc programme at UCL and with design company IDEO on innovative user-centered research methodologies. Since then he has worked with leading health, tech and consumer companies to improve customer experience and engagement. Projects have taken him to Townships in South Africa, clinics in Taiwan, rural villages in Tanzania to megacities in China to study Traditional Chinese Medicine.
His ethnographic film and VR work has been shown at educational events, global medical marketing conferences, and TV channels. His company Naked Eye is part of Chime Communications and is based in the offices of advertising agency VCCP in London.
Away from work, he is working with the BAFTA and Emmy-nominated filmmaking team on the feature documentary ‘Against the Tides’.